[scifinoir2] Brutal Book War remedy: Book Clubs
http://www.latimes.com/business/la-fi-borders20-2010mar20,0,7054811.story The chain lets book groups know they are welcome to meet at its stores. The move is aimed at boosting sales amid intense competition from online vendors and big retailers such as Wal-Mart and Target. By Sandra M. Jones March 20, 2010 Chicago In the increasingly brutal book wars, Borders Group Inc. is learning what coffeehouses long have known: Encourage shoppers to think of you as a home away from home and they'll spend more, maybe even become regulars. To spur that feeling, Borders quietly unveiled a program last month that invites book clubs to convene at its cafes instead of in members' homes. The step is geared toward helping the money-losing bookstore chain drum up sales and reshape itself into a local gathering place instead of a faceless superstore.
Re: [scifinoir2] Brutal Book War remedy: Book Clubs
Did anyone else notice that over the past several months Borders also switched to free wi-fi from a pay service? I go there to work when traveling, but they don't seem to realize that the problem is that they don't have the books I want. On Sat, Mar 20, 2010 at 8:47 AM, Kelwyn ravena...@yahoo.com wrote: http://www.latimes.com/business/la-fi-borders20-2010mar20,0,7054811.story The chain lets book groups know they are welcome to meet at its stores. The move is aimed at boosting sales amid intense competition from online vendors and big retailers such as Wal-Mart and Target. By Sandra M. Jones March 20, 2010 Chicago In the increasingly brutal book wars, Borders Group Inc. is learning what coffeehouses long have known: Encourage shoppers to think of you as a home away from home and they'll spend more, maybe even become regulars. To spur that feeling, Borders quietly unveiled a program last month that invites book clubs to convene at its cafes instead of in members' homes. The step is geared toward helping the money-losing bookstore chain drum up sales and reshape itself into a local gathering place instead of a faceless superstore.
Re: [scifinoir2] Brutal Book War remedy: Book Clubs
There are a couple of these meeting at the Borders just up the road from me. Never felt compelled to join in, though. On Sat, Mar 20, 2010 at 9:47 AM, Kelwyn ravena...@yahoo.com wrote: http://www.latimes.com/business/la-fi-borders20-2010mar20,0,7054811.story The chain lets book groups know they are welcome to meet at its stores. The move is aimed at boosting sales amid intense competition from online vendors and big retailers such as Wal-Mart and Target. By Sandra M. Jones March 20, 2010 Chicago In the increasingly brutal book wars, Borders Group Inc. is learning what coffeehouses long have known: Encourage shoppers to think of you as a home away from home and they'll spend more, maybe even become regulars. To spur that feeling, Borders quietly unveiled a program last month that invites book clubs to convene at its cafes instead of in members' homes. The step is geared toward helping the money-losing bookstore chain drum up sales and reshape itself into a local gathering place instead of a faceless superstore.
Re: [scifinoir2] Brutal Book War remedy: Book Clubs
Tracey, I live in metro Atlanta, and all of the Borders I go into (at least four, in various parts of town, depending on where I am) all still offer free Wi-Fi. On Sat, Mar 20, 2010 at 11:05 AM, Tracy Curtis tlcurti...@gmail.com wrote: Did anyone else notice that over the past several months Borders also switched to free wi-fi from a pay service? I go there to work when traveling, but they don't seem to realize that the problem is that they don't have the books I want. On Sat, Mar 20, 2010 at 8:47 AM, Kelwyn ravena...@yahoo.com wrote: http://www.latimes.com/business/la-fi-borders20-2010mar20,0,7054811.story The chain lets book groups know they are welcome to meet at its stores. The move is aimed at boosting sales amid intense competition from online vendors and big retailers such as Wal-Mart and Target. By Sandra M. Jones March 20, 2010 Chicago In the increasingly brutal book wars, Borders Group Inc. is learning what coffeehouses long have known: Encourage shoppers to think of you as a home away from home and they'll spend more, maybe even become regulars. To spur that feeling, Borders quietly unveiled a program last month that invites book clubs to convene at its cafes instead of in members' homes. The step is geared toward helping the money-losing bookstore chain drum up sales and reshape itself into a local gathering place instead of a faceless superstore.
Re: [scifinoir2] Brutal Book War remedy: Book Clubs
Forgive me. You're Tracy, not Tracey. [?][?][?][?] On Sat, Mar 20, 2010 at 12:34 PM, Martin Baxter martinbaxt...@gmail.comwrote: Tracey, I live in metro Atlanta, and all of the Borders I go into (at least four, in various parts of town, depending on where I am) all still offer free Wi-Fi. On Sat, Mar 20, 2010 at 11:05 AM, Tracy Curtis tlcurti...@gmail.comwrote: Did anyone else notice that over the past several months Borders also switched to free wi-fi from a pay service? I go there to work when traveling, but they don't seem to realize that the problem is that they don't have the books I want. On Sat, Mar 20, 2010 at 8:47 AM, Kelwyn ravena...@yahoo.com wrote: http://www.latimes.com/business/la-fi-borders20-2010mar20,0,7054811.story The chain lets book groups know they are welcome to meet at its stores. The move is aimed at boosting sales amid intense competition from online vendors and big retailers such as Wal-Mart and Target. By Sandra M. Jones March 20, 2010 Chicago In the increasingly brutal book wars, Borders Group Inc. is learning what coffeehouses long have known: Encourage shoppers to think of you as a home away from home and they'll spend more, maybe even become regulars. To spur that feeling, Borders quietly unveiled a program last month that invites book clubs to convene at its cafes instead of in members' homes. The step is geared toward helping the money-losing bookstore chain drum up sales and reshape itself into a local gathering place instead of a faceless superstore. 32F.gif
Re: [scifinoir2] Brutal Book War remedy: Book Clubs
Why is Border still around and Barnes and Noble not? All of the BN are gone here. On Sat, Mar 20, 2010 at 6:47 AM, Kelwyn ravena...@yahoo.com wrote: http://www.latimes.com/business/la-fi-borders20-2010mar20,0,7054811.story The chain lets book groups know they are welcome to meet at its stores. The move is aimed at boosting sales amid intense competition from online vendors and big retailers such as Wal-Mart and Target. By Sandra M. Jones March 20, 2010 Chicago In the increasingly brutal book wars, Borders Group Inc. is learning what coffeehouses long have known: Encourage shoppers to think of you as a home away from home and they'll spend more, maybe even become regulars. To spur that feeling, Borders quietly unveiled a program last month that invites book clubs to convene at its cafes instead of in members' homes. The step is geared toward helping the money-losing bookstore chain drum up sales and reshape itself into a local gathering place instead of a faceless superstore. Post your SciFiNoir Profile at http://groups.yahoo.com/group/scifinoir2/app/peoplemap2/entry/add?fmvn=mapYahoo! Groups Links -- Celebrating 10 years of bringing diversity to perversity! Mahogany at: http://groups.yahoo.com/group/mahogany_pleasures_of_darkness/
Re: [scifinoir2] Brutal Book War remedy: Book Clubs
I'd do it, but I still prefer the comfy, more welcoming feeling of mom-and-pop indie booksellers. Nothing Borders or Barnes and Noble put out feels like a real bookstore with a lot of hardbound leather books, the faint smell of old paper, the coziness of a real brick store where the shelves crowd in, not suffocating, but comforting. Instead, the big boxes have big open areas where you're assailed by lights, the sights and sounds of people walking by endlessly, and the constant quest to score a table amidst all the college kids using the free wifi. - Original Message - From: Martin Baxter martinbaxt...@gmail.com To: scifinoir2@yahoogroups.com Sent: Saturday, March 20, 2010 12:33:32 PM GMT -05:00 US/Canada Eastern Subject: Re: [scifinoir2] Brutal Book War remedy: Book Clubs There are a couple of these meeting at the Borders just up the road from me. Never felt compelled to join in, though. On Sat, Mar 20, 2010 at 9:47 AM, Kelwyn ravena...@yahoo.com wrote: http://www.latimes.com/business/la-fi-borders20-2010mar20,0,7054811.story The chain lets book groups know they are welcome to meet at its stores. The move is aimed at boosting sales amid intense competition from online vendors and big retailers such as Wal-Mart and Target. By Sandra M. Jones March 20, 2010 Chicago In the increasingly brutal book wars, Borders Group Inc. is learning what coffeehouses long have known: Encourage shoppers to think of you as a home away from home and they'll spend more, maybe even become regulars. To spur that feeling, Borders quietly unveiled a program last month that invites book clubs to convene at its cafes instead of in members' homes. The step is geared toward helping the money-losing bookstore chain drum up sales and reshape itself into a local gathering place instead of a faceless superstore.
