Re: [tw] TW proselytism

[Tobias Beer]

 

>*as complex as you need, as simple as you dare  *
>>
>
> Maybe use "powerful" instead of "complex"?  It reduces the 
> *complex—simple* contrast a little, but I think the word "complex" 
> induces a bit of a fear response.
>
> Actually on reflection, using "powerful" adds a syllable, which takes away 
> the nice iambic rhythm.  But maybe there's a phrasing that avoids saying 
> "complex".
>
 
How about...

as mighty as you need, as simple as you dare 

Best wishes, Tobias.

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Re: [tw] TW proselytism

[Daniel Baird]

On 7 January 2015 at 06:32, Alex Hough  wrote:

> Dear All,
>
> I had a tag-line idea, mentioned it in the hangout (but got it wrong!)
>
>*as complex as you need, as simple as you dare  *
>
>

Maybe use "powerful" instead of "complex"?  It reduces the *complex--simple*
contrast a little, but I think the word "complex" induces a bit of a fear
response.

Actually on reflection, using "powerful" adds a syllable, which takes away
the nice iambic rhythm.  But maybe there's a phrasing that avoids saying
"complex".

Hmm branding is hard :|


;Daniel

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objoke: I had a problem and decided to solve it with threading. Now,
have problems. two I

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Re: [tw] TW proselytism

[Alex Hough]

Dear All,

I had a tag-line idea, mentioned it in the hangout (but got it wrong!)

   *as complex as you need, as simple as you dare  *


There could then be two lists presented side by side

1)  all the cutting edge technical details to assure developer types,
computer scientists that TW is not a toy
2) the simple offer to the user. an update of a card index, a personal
wiki, a research tool, a private tool with encription



This idea comes after reading the Laws of Simplicity by John Maeda [1],
(and watching too much Madmen - the US TV series about advertising- over
Christmas)

Maeda writes that users of technology appreciate different balances of
complexity and simplicity during their experience. The perception of this
changes, is like a piece of music, i has a rhythm. The complexity should
unfold in pleasing ways, and the simplicy and smallness add to a sense of
preciousness, while the complexity allude to infinite possibilities.

The method of thinking about complexity in TW has a history though the
history of the wiki itself: Ward's Wiki, Pattern Languages etc. TW
marketing division doesn't have to reinvent the wheel: the wiki way is the
way to tame and manage complexity, it jsut happens that TW is a
particularly Zen like and elegant implementation of a wiki. (Perhaps there
is not enough made of this -- Jerm's finely developed sense of modesty and
all that)

Here are some further thoughts I had in light of reading this book. The
first might be controversial.

*1) "Tiddler" is for dev: don't expose the new user to it: call it a note,
a slip, a card, something that can be easily translated. *

I was looking at Google translate for "Zettel" (part of ZettelKasten) 



note
Anmerkung, Note, Notiz, Kenntnis, Ton, Zettel
label
Etikett, Aufkleber, Beschriftung, Schild, Aufschrift, Zettel
paper
Papier, Paper, Arbeit, Zeitung, Blatt, Zettel
slip
Beleg, Rutsch, Ausrutscher, Zettel, Unterrock, Fehltritt
card
Karte, Karton, Ausweis, Pappe, Blatt, Zettel
notice
Bekanntmachung, Ankündigung, Mitteilung, Benachrichtigung, Notiz, Zettel
piece of paper
Zettel, Wisch
ticket
Ticket, Fahrkarte, Karte, Fahrschein, Flugschein, Zettel
form
Form, Formular, Gestalt, Art, Vordruck, Zettel
memo
Memo, Notiz, Mitteilung, Zettel
leaflet
Broschüre, Prospekt, Merkblatt, Flugblatt, Blättchen, Zettel
receipt
Eingang, Erhalt, Empfang, Zugang, Quittung, Zettel
chit
Zettel
docket
Zettel, Prozessliste, Warenbegleitschein, Etikett, Urteilsregister, Quittung
handout
Handzettel, Almosen, Broschüre, Flugblatt, Zettel
coupon
Coupon, Gutschein, Kupon, Bon, Talon, Zettel
handbill
Flugblatt, Handzettel, Zettel
ballot paper
Stimmzettel, Zettel


A "tiddler" can be all of these things, but its best left as language for
technical conversations. In these conversations "Tiddler" is a good design
choice. It's unique and reduces ambiguity.

Another tool, "The Brain" uses the term "thought" for it's Tiddler. I found
it infuriating, the choice gets in the way of language. The language
getting out of the way is important but in every day speak, a "new entry"
or "new note" suffices. We don't need to make distinction at the level of
using TW to make connected notes.

>From experience, when I have started to talk about TW with non TW fans, I
 "tiddler" does not help. I have felt a little uneasy when saying it in
business contexts. (It doesn't translate well to US English either)


*2) Restrict the amount of characters in title and body - a route to
customising*

The notion of encouraging writing small chunks of text is not instantiated
in the design. I can write a Tiddler of million words if I like.

Restrict the user, then, if she want to loose the restrictions teach her
how to. The feeling of freedom versus the feeling of constraint - the user
chooses

3) Craft in customising.

TW is easy to customise, and there have been reported theraputic joys of
"tiddling" - tinkering with a TW. This is wonderful of course, and the
outputs of the "TW Way" mean that there are charming TWs out there in the
wild.

Craft is an intermediate step: its not science or art. It's a vernacular
creativity.

An analogy to knitting or sewing: the crafter wants a pattern to knit of
sew to. They don't want to know how to make and design the pattern - that
is for professionals.

*4) think of TW as a luxury item - (not an Apple product though!)*

What would TW look like if Bang & Olufsen designed it? If Prada designed it?


*5) Small is Beautiful*

OK... economist E. F. Schumacher  made the term famous [3] in his book
its " often
used to champion small, appropriate technologies
 that are believed
to empower people more, in contrast with phrases such as "bigger is
better"." - Wikipedia

TW can *embody* this idea (in the sense Maeda uses it) - I think TW would
have a great following amounts people who share similar values to the TW
community, those who espouse cooperation over competition for example.
There's a Shumacher college fo

Re: [tw] TW proselytism

[Jeremy Ruston]

Hi Erwan

>
> I just had this very simple idea for a tagline for TW: "the terms of use
> are your own"
>

I like that a lot, it works very well. It would be good to incorporate it
in the copy for the poster, perhaps.

Best wishes

Jeremy


>
> (I haven't followed all the discussions recently, so sorry if something
> similar has already been proposed)
>
> - everybody is familiar with the expression "terms of use" in the software
> domain (especially cloud software), and it's probably fair to say that most
> people associate it with the idea of an annoying constraint (at best). I
> assume that the idea of giving the freedom back to the user in this domain
> can be seen as something very original and desirable.
>
> - it clearly refers directly to the issues of privacy, forced/targeted
> advertisement, user data collection/profiling and so on: afaik most
> software products that can be seen as concurrents for TW are subjects to
> these issues.
>
> - in a broader sense it summarizes quite well what TW actually is: a very
> versatile tool that can be used exactly the way you want, thanks to the
> various ways it can be customized.
>
> - after a quick search, Google gives only one hit for "terms of use are
> your own" and "your own terms of use" seems to refer to generating some
> custom terms of use, so there doesn't seem to be any risk of confusion,
> copyright infringement or such.
>
>
> Regards
> Erwan
>
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[tw] TW proselytism

[Erwan]

Hi all,

I just had this very simple idea for a tagline for TW: "the terms of use 
are your own"


(I haven't followed all the discussions recently, so sorry if something 
similar has already been proposed)


- everybody is familiar with the expression "terms of use" in the 
software domain (especially cloud software), and it's probably fair to 
say that most people associate it with the idea of an annoying 
constraint (at best). I assume that the idea of giving the freedom back 
to the user in this domain can be seen as something very original and 
desirable.


- it clearly refers directly to the issues of privacy, forced/targeted 
advertisement, user data collection/profiling and so on: afaik most 
software products that can be seen as concurrents for TW are subjects to 
these issues.


- in a broader sense it summarizes quite well what TW actually is: a 
very versatile tool that can be used exactly the way you want, thanks to 
the various ways it can be customized.


- after a quick search, Google gives only one hit for "terms of use are 
your own" and "your own terms of use" seems to refer to generating some 
custom terms of use, so there doesn't seem to be any risk of confusion, 
copyright infringement or such.



Regards
Erwan

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