Dear All, I had a tag-line idea, mentioned it in the hangout (but got it wrong!)
*as complex as you need, as simple as you dare * There could then be two lists presented side by side 1) all the cutting edge technical details to assure developer types, computer scientists that TW is not a toy 2) the simple offer to the user. an update of a card index, a personal wiki, a research tool, a private tool with encription This idea comes after reading the Laws of Simplicity by John Maeda [1], (and watching too much Madmen - the US TV series about advertising- over Christmas) Maeda writes that users of technology appreciate different balances of complexity and simplicity during their experience. The perception of this changes, is like a piece of music, i has a rhythm. The complexity should unfold in pleasing ways, and the simplicy and smallness add to a sense of preciousness, while the complexity allude to infinite possibilities. The method of thinking about complexity in TW has a history though the history of the wiki itself: Ward's Wiki, Pattern Languages etc. TW marketing division doesn't have to reinvent the wheel: the wiki way is the way to tame and manage complexity, it jsut happens that TW is a particularly Zen like and elegant implementation of a wiki. (Perhaps there is not enough made of this -- Jerm's finely developed sense of modesty and all that) Here are some further thoughts I had in light of reading this book. The first might be controversial. *1) "Tiddler" is for dev: don't expose the new user to it: call it a note, a slip, a card, something that can be easily translated. * I was looking at Google translate for "Zettel" (part of ZettelKasten) .... note Anmerkung, Note, Notiz, Kenntnis, Ton, Zettel label Etikett, Aufkleber, Beschriftung, Schild, Aufschrift, Zettel paper Papier, Paper, Arbeit, Zeitung, Blatt, Zettel slip Beleg, Rutsch, Ausrutscher, Zettel, Unterrock, Fehltritt card Karte, Karton, Ausweis, Pappe, Blatt, Zettel notice Bekanntmachung, Ankündigung, Mitteilung, Benachrichtigung, Notiz, Zettel piece of paper Zettel, Wisch ticket Ticket, Fahrkarte, Karte, Fahrschein, Flugschein, Zettel form Form, Formular, Gestalt, Art, Vordruck, Zettel memo Memo, Notiz, Mitteilung, Zettel leaflet Broschüre, Prospekt, Merkblatt, Flugblatt, Blättchen, Zettel receipt Eingang, Erhalt, Empfang, Zugang, Quittung, Zettel chit Zettel docket Zettel, Prozessliste, Warenbegleitschein, Etikett, Urteilsregister, Quittung handout Handzettel, Almosen, Broschüre, Flugblatt, Zettel coupon Coupon, Gutschein, Kupon, Bon, Talon, Zettel handbill Flugblatt, Handzettel, Zettel ballot paper Stimmzettel, Zettel A "tiddler" can be all of these things, but its best left as language for technical conversations. In these conversations "Tiddler" is a good design choice. It's unique and reduces ambiguity. Another tool, "The Brain" uses the term "thought" for it's Tiddler. I found it infuriating, the choice gets in the way of language. The language getting out of the way is important but in every day speak, a "new entry" or "new note" suffices. We don't need to make distinction at the level of using TW to make connected notes. >From experience, when I have started to talk about TW with non TW fans, I "tiddler" does not help. I have felt a little uneasy when saying it in business contexts. (It doesn't translate well to US English either) *2) Restrict the amount of characters in title and body - a route to customising* The notion of encouraging writing small chunks of text is not instantiated in the design. I can write a Tiddler of million words if I like. Restrict the user, then, if she want to loose the restrictions teach her how to. The feeling of freedom versus the feeling of constraint - the user chooses 3) Craft in customising. TW is easy to customise, and there have been reported theraputic joys of "tiddling" - tinkering with a TW. This is wonderful of course, and the outputs of the "TW Way" mean that there are charming TWs out there in the wild. Craft is an intermediate step: its not science or art. It's a vernacular creativity. An analogy to knitting or sewing: the crafter wants a pattern to knit of sew to. They don't want to know how to make and design the pattern - that is for professionals. *4) think of TW as a luxury item - (not an Apple product though!)* What would TW look like if Bang & Olufsen designed it? If Prada designed it? *5) Small is Beautiful* OK... economist E. F. Schumacher made the term famous [3] in his book its " often used to champion small, appropriate technologies <http://en.wikipedia.org/wiki/Appropriate_technologies> that are believed to empower people more, in contrast with phrases such as "bigger is better"." - Wikipedia TW can *embody* this idea (in the sense Maeda uses it) - I think TW would have a great following amounts people who share similar values to the TW community, those who espouse cooperation over competition for example. There's a Shumacher college for this type of thing [5] (I am slightly uncomfortable with this - in the UK we tend to view this type of thing -- cooperation, environmentalism etc --- as been "hippyish" and "middle class" and therefore deserving of scorn) - but embodying these type of values in IT (as opposed to other options such Shoarditch Startupism and Silicon Roundabout shenanigans - non UK readers might be confused at this point) When I was making OMM [4], numerous people with TW related ethos were urging me to use Drupal. I think there are a whole lot of cooperative, freedom types will love TW for the ethos and the simplicity of use - they just need to get over the idea of using Drupal.... all that energy running servers.... is that "sustainable design" Shared values and ethos will win people over: lets not get our tiddlers out in public, Alex }<!!!!!!('< we don't need a server >'(!!!!!!>{ [1] http://www.amazon.com/gp/product/0262134721/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=0262134721&linkCode=as2&tag=redesiglead03-20&linkId=VCENF5MJ3OEBGHBL [2] https://translate.google.co.uk/?ie=UTF-8&hl=en&client=tw-ob#auto/en/Zettel [3] http://en.wikipedia.org/wiki/Small_Is_Beautiful [4] http://www.scio.org.uk/organisational-maturity-model [5] https://www.schumachercollege.org.uk/ On 6 January 2015 at 15:09, Jeremy Ruston <jeremy.rus...@gmail.com> wrote: > Hi Erwan > >> >> I just had this very simple idea for a tagline for TW: "the terms of use >> are your own" >> > > I like that a lot, it works very well. It would be good to incorporate it > in the copy for the poster, perhaps. > > Best wishes > > Jeremy > > >> >> (I haven't followed all the discussions recently, so sorry if something >> similar has already been proposed) >> >> - everybody is familiar with the expression "terms of use" in the >> software domain (especially cloud software), and it's probably fair to say >> that most people associate it with the idea of an annoying constraint (at >> best). I assume that the idea of giving the freedom back to the user in >> this domain can be seen as something very original and desirable. >> >> - it clearly refers directly to the issues of privacy, forced/targeted >> advertisement, user data collection/profiling and so on: afaik most >> software products that can be seen as concurrents for TW are subjects to >> these issues. >> >> - in a broader sense it summarizes quite well what TW actually is: a very >> versatile tool that can be used exactly the way you want, thanks to the >> various ways it can be customized. >> >> - after a quick search, Google gives only one hit for "terms of use are >> your own" and "your own terms of use" seems to refer to generating some >> custom terms of use, so there doesn't seem to be any risk of confusion, >> copyright infringement or such. >> >> >> Regards >> Erwan >> >> -- >> You received this message because you are subscribed to the Google Groups >> "TiddlyWiki" group. >> To unsubscribe from this group and stop receiving emails from it, send an >> email to tiddlywiki+unsubscr...@googlegroups.com. >> To post to this group, send email to tiddlywiki@googlegroups.com. >> Visit this group at http://groups.google.com/group/tiddlywiki. >> For more options, visit https://groups.google.com/d/optout. >> > > > > -- > Jeremy Ruston > mailto:jeremy.rus...@gmail.com > > -- > You received this message because you are subscribed to the Google Groups > "TiddlyWiki" group. > To unsubscribe from this group and stop receiving emails from it, send an > email to tiddlywiki+unsubscr...@googlegroups.com. > To post to this group, send email to tiddlywiki@googlegroups.com. > Visit this group at http://groups.google.com/group/tiddlywiki. > For more options, visit https://groups.google.com/d/optout. > -- You received this message because you are subscribed to the Google Groups "TiddlyWiki" group. 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