[ubuntu-marketing] Fwd: Wireside Chat with Lawrence Lessig tomorrow

[Danny Piccirillo]

-- Forwarded message --
From: Open Video Alliance 
Date: Wed, Feb 24, 2010 at 15:10
Subject: Wireside Chat with Lawrence Lessig tomorrow
To: danny.picciri...@gmail.com


Hey there, The Open Video Alliance is pleased to present the first
ever Wireside
Chat  on Thursday, Februrary
25th with Lawrence Lessig (that's tomorrow!). Tune in, visit a screening
event in your city, or host your own. *Tuning In* The talk starts this
Thursday at 6:00 PM EST (GMT -5) at http://openvideoalliance.org/lessig.
We’re streaming with the 100% free and open Theora
codec.
The easiest and most reliable way to tune in is to use the latest version of
Firefox . To make sure
you’re equipped to watch Theora video, visit our
wiki.
Mirrors are available at http://freeculture.org/lessig/ and
http://icommons.org/events/lessig. You can also attend a screening event in
your city . There are now
over 40 organized events to choose from all over the world, and many events
have local activities planned alongside Lessig’s talk. *Participating* If
you’d like to join the interactive conversation during Lessig’s lecture, use
the hashtag #wireside  to
submit questions via Twitter/Identica. We welcome your ideas, suggestions,
and photos before and after the event too. Use #wireside across the
web, or e-mail
us . ** *Spotlight on U.S. events:*
In *Boston* , attend
Lessig’s talk in person.
In *Columbus* , talk digital media and
copyright.
In 
*Denver*,
join a panel discussion with media makers.
In *New York* , enjoy an evening of cool remix
art.
In *Palo 
Alto*,
watch VJs Eclectic Method give a live remix demo.
**
*Spotlight on international events:*
In *Delhi* , check out Delhi’s
first-ever CC Salon, Feb 28th.
In *Guatemala 
City*,salute
the Creative Commons Guatemala team.
In *Sao Paulo* ,
meet and eat with Brazilian arts and media practitioners.
In *Toronto* , participate in a
panel with community leaders.
In 
*Vancouver*,
gear up for a whole day of music, video, and remix.

Plus: upcoming non-synchronous events in Manchester (UK), Toulousse (FR),
and re-broadcasts all over the web. For a complete rundown of events, visit our
list . Our thanks to all the
event organizers and guests, especially Flumotion
for
open streaming services. The Wireside Chat is made possible by iCommons and
the Ford Foundation. Please tune in
tomorrow,
6PM EST (GMT -5), for the one-of-a-kind Wireside Chat with Lawrence Lessig.
Regards,
The Open Video Alliance events team


To unsubscribe, use: http://openvideoalliance.org/Unsubscribe



-- 
.danny

☮♥Ⓐ - http://www.google.com/profiles/danny.piccirillo
Every (in)decision matters.
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Re: [ubuntu-marketing] Ubuntu Community Marketing Team Restructure Proposal

[Thorsten Wilms]

On Wed, 2010-02-24 at 14:10 -0600, John Vilsack wrote:

> re 1: Design is what happens once you know what you are trying to say.

You couldn't be more wrong. Design starts with defining what you are
trying to say. Unless you look at clueless wannabes.


> This all depends on what you consider "swallowed".  I'm sure there are
> many artists who would be willing to help good projects that have a
> vision, but a lack of implementation.  Concurrently, having the art
> team understanding the goals of the "message" per release save for
> which animal is in vogue this cycle wouldn't be the end of the world.

https://wiki.ubuntu.com/Artwork/Documentation#On%20Design
2nd and 3rd.


> You can't speak to a thing if you don't know what to say.

Heh, that's why serious design starts there ;)


> Without the ability to stay on message and ensure that key resources
> are getting the right exposure, simply yelling "TRY UBUNTU" and then
> expecting someone else to pick it up from there is simply
> irresponsible.

Trying to be responsible for every single aspect of the big picture is
in itself not responsible. It's too much at once.

Of course everything you listed has to be taken care of and I would
welcome a stronger sense of structure and having a well defined message.


-- 
Thorsten Wilms

thorwil's design for free software:
http://thorwil.wordpress.com/


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Re: [ubuntu-marketing] Ubuntu Community Marketing Team Restructure Proposal

[John Vilsack]

I'll probably not be able to answer every single point every person
makes on this thread, but I'll start to try to help refine my overall
intent here:

> First I have to note that I see a general problem with the term
> marketing. Out of Product, Price, Place, Promotion, it seems to me that
> only last is something that can happen outside Canonical. Corporate
> management is not open to the community.
>
> Then, marketing has to some degree a stigma of being about deception and
> creating requirements that are aimed at maximizing profit while tending
> to infer with proper engineering and design. All shine and no substance.
>
> I think it should be called promotion or advocacy, with a matching
> scope.

Marketing can have negative connotations, but its very definition is
to generate exposure and saturation to influence people's decision to
purchase a product.  Make no mistake that every new installation of a
free piece of software that is used what we need to quantify as a
"sale."



>> 1. Setting the "message" that needs to be the focus of each release
>> 2. Helping projects that have a relationship work together
>> 3. Unifying the communication between Development and Marketing
>> 4. Delivering detailed project plans, tasks, and ideas
>> 5. Getting resources to projects that should have our support
>> 6. Providing access and information upstream and downstream
>> 7. Continue to refine the overall infrastructure of the Marketing team
>
> 1. is part of what I call design.
>
> 2 to 6 are inflating the importance of a single team, scope creep,
> trying to be everywhere, taking on jobs already handled by others.


re 1: Design is what happens once you know what you are trying to say.
re 2: Example:  You're working on a video.  Joe is working on a new
sample animation hoping to get it into the boot screen.  There might
be rationale to have one tie in with the other.  Master project
coordinators handle this sort of thing all the time, and with the free
form of a community group like ours, such things are often overlooked.
re 6: Downstream distributions have asked for help before and gotten
none.  Having people facilitate that communication and aid may be
crucial in helping to unify the brand.

> I'm active in ubuntu-artwork. I'm thrilled by your idea of having
> "marketing" swallow all that. But seriously, it's a shame that there is
> no connection between the artwork-team and SpreadUbuntu.
>
> I would guess that few artists and designers would look to marketing for
> artwork and design ...

This all depends on what you consider "swallowed".  I'm sure there are
many artists who would be willing to help good projects that have a
vision, but a lack of implementation.  Concurrently, having the art
team understanding the goals of the "message" per release save for
which animal is in vogue this cycle wouldn't be the end of the world.

Again, it is about unifying the communication.


>> Blogs, public events, release parties, meet-ups, posting on community
>> forums (Ubuntu's or another), your posts on social media...all of
>> these contribute to the cultivation of our unified voice.  The work
>> the LoCos do is a HUGE part of this cultivation, and we should be
>> offering all of the support we can.
>
> This seems to me like what you should focus on.

You can't speak to a thing if you don't know what to say.


>> Support
>
> The next thing that should be handled somewhat independently and surely
> outside of the scope of this team.

Without the ability to stay on message and ensure that key resources
are getting the right exposure, simply yelling "TRY UBUNTU" and then
expecting someone else to pick it up from there is simply
irresponsible.

If we are truly "selling" a product than we have to make sure that
from conception to retirement we have to make sure that the marketing
of such a thing is clear and consistent.  Part of that lifeline comes
from making sure that people who need help are able to find it, the
information provided contradicts our goals as little as possible, and
that we continue to use the feedback to not only refine the marketing
course, but also to provide feedback to development to help further
the cause we are all fighting for:  a simple to use, open source
alternative operating system.

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Re: [ubuntu-marketing] Ubuntu Community Marketing Team Restructure Proposal

[Thorsten Wilms]

On Wed, 2010-02-24 at 10:55 -0600, John Vilsack wrote:

> https://wiki.ubuntu.com/MarketingTeam/Meetings/Minutes/2009-11-12/UCMT_Restructure-Proposal


First I have to note that I see a general problem with the term
marketing. Out of Product, Price, Place, Promotion, it seems to me that
only last is something that can happen outside Canonical. Corporate
management is not open to the community.

Then, marketing has to some degree a stigma of being about deception and
creating requirements that are aimed at maximizing profit while tending
to infer with proper engineering and design. All shine and no substance.

I think it should be called promotion or advocacy, with a matching
scope.

I'm sure the list is full of people who know better, take this just as
an outside view with a deliberate amount of ignorance ;p


> Structure

> 1. Setting the "message" that needs to be the focus of each release
> 2. Helping projects that have a relationship work together
> 3. Unifying the communication between Development and Marketing
> 4. Delivering detailed project plans, tasks, and ideas
> 5. Getting resources to projects that should have our support
> 6. Providing access and information upstream and downstream
> 7. Continue to refine the overall infrastructure of the Marketing team

1. is part of what I call design.

2 to 6 are inflating the importance of a single team, scope creep,
trying to be everywhere, taking on jobs already handled by others.


> Creation

> Once the ideas are on paper, its time to let the artists, wordsmiths,
> and even the programmers take over!  Creation is the production
> facility that takes the raw product that comes out of structure and
> refines it into beautiful media that represents Ubuntu well.
> 
> The first major paradigm change, The arm of Ubuntu dedicated to Art
> should be rolled into this area.  After all, the look and feel of
> Ubuntu itself is our largest marketing tool, and its important that we
> foster some of the talent in those areas into helping with other
> things.
> 
> Creation encompasses wallpapers, logos, themes, fliers, posters,
> banner advertisements, badges, commercials, point of purchase
> displays, how-to videos, blog postings, press releases, and so much
> more.
> 
> Every piece, byte, and graphic should be uploaded, indexed, and hosted
> on a site such as what's been done with SpreadUbuntu.

I'm active in ubuntu-artwork. I'm thrilled by your idea of having
"marketing" swallow all that. But seriously, it's a shame that there is
no connection between the artwork-team and SpreadUbuntu.

I would guess that few artists and designers would look to marketing for
artwork and design ...


> Cultivate

> Blogs, public events, release parties, meet-ups, posting on community
> forums (Ubuntu's or another), your posts on social media...all of
> these contribute to the cultivation of our unified voice.  The work
> the LoCos do is a HUGE part of this cultivation, and we should be
> offering all of the support we can.

This seems to me like what you should focus on.


> Support

The next thing that should be handled somewhat independently and surely
outside of the scope of this team.


-- 
Thorsten Wilms

thorwil's design for free software:
http://thorwil.wordpress.com/


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[ubuntu-marketing] Ubuntu Community Marketing Team Restructure Proposal

[John Vilsack]

Note:  The following has been added to the Ubuntu Wiki for easier
viewing here: 
https://wiki.ubuntu.com/MarketingTeam/Meetings/Minutes/2009-11-12/UCMT_Restructure-Proposal


-


A few months ago, I said I would take a look at how the Ubuntu
Community Marketing Team could make itself more open to new people
wanting to give back to Ubuntu. I'm here to offer my proposal as idea
I think can help not only the new, but make the entire group work
better together.

These ideas in no way are meant to criticize anyone's hard work or
commitment that has already been put into the group, simply to find
out how we can all make the group better in the days ahead.

The first thing I noticed when I got here a few years ago was that the
Ubuntu Community Marketing Team doesn't have any sort of centralized
management.  Shortly thereafter, an older gentleman recommended the
idea and it was shot down as being "opposed to the democracy of open
source."

In my analysis, I also found:

1. Signing up for projects in Marketing is cumbersome.
2. Finding information on those projects is cumbersome.
3. Wikis are being used beyond the boundaries of their suited purpose
for project management.
4. There is no simple path for a new user to get from Marketing into
selecting a project task that they can contribute to.
5. "Mob Rule" mentality leaves the group in a structural vacuum
without the ability to progress the group as a whole, only in
individual tasks and projects.

I feel the best way for the Ubuntu Community Marketing Team to address
these problems is to handle its business with more project management,
similar to the software development cycle implementation that
coincides with Ubuntu Releases.

To that effect, I think Marketing needs to be broken up into four
separate aspects that as a whole make up the activities, roles,
guidelines, etc. the Ubuntu Community Marketing Team should be
fulfilling.

They are:

1. Structure
2. Creation
3. Cultivation
4. Support

http://i46.tinypic.com/a3for5.jpg

Each area is vitally important to the livelihood of the Marketing
Team, and each area requires different talents and resources in order
to achieve its goal.

Structure

http://i50.tinypic.com/291kwon.jpg

The strength of any project lies within the effort and care used when
planning and building its foundation.  Defining the Structure of
Ubuntu Community Marketing would make this area responsible for a lot
of the minutiae involved in bridging the gaps between multiple
projects, messages, distributions, and areas outside of Ubuntu.
Initially, Structure should be responsible for:

1. Setting the "message" that needs to be the focus of each release
2. Helping projects that have a relationship work together
3. Unifying the communication between Development and Marketing
4. Delivering detailed project plans, tasks, and ideas
5. Getting resources to projects that should have our support
6. Providing access and information upstream and downstream
7. Continue to refine the overall infrastructure of the Marketing team

Creation

http://i49.tinypic.com/2mmbsz8.jpg

Once the ideas are on paper, its time to let the artists, wordsmiths,
and even the programmers take over!  Creation is the production
facility that takes the raw product that comes out of structure and
refines it into beautiful media that represents Ubuntu well.

The first major paradigm change, The arm of Ubuntu dedicated to Art
should be rolled into this area.  After all, the look and feel of
Ubuntu itself is our largest marketing tool, and its important that we
foster some of the talent in those areas into helping with other
things.

Creation encompasses wallpapers, logos, themes, fliers, posters,
banner advertisements, badges, commercials, point of purchase
displays, how-to videos, blog postings, press releases, and so much
more.

Every piece, byte, and graphic should be uploaded, indexed, and hosted
on a site such as what's been done with SpreadUbuntu.

Cultivate

http://i46.tinypic.com/2a4zd00.jpg

When we are armed with the latest produced materials, its time to go
out and spread the word.  Ubuntu will be at its strongest when the
boots on the ground in the grassroots movement are out there with the
proper support from an Ubuntu Community Marketing Team that is arming
them with the knowledge and the sound bites that matter most to the
public they face.

Cultivating is done every time we get together, open our mouthes to
someone who has yet to hear about Ubuntu, or even those times when we
simply share our excitement with one another.

Blogs, public events, release parties, meet-ups, posting on community
forums (Ubuntu's or another), your posts on social media...all of
these contribute to the cultivation of our unified voice.  The work
the LoCos do is a HUGE part of this cultivation, and we should be
offering all of the support we can.

Support

http://i48.tinypic.com/1191map.jpg

The final arm of the Community Marketing Structure is support.  After
everything is said and done, th