Re: [ubuntu-marketing] [Fwd: FCN submission - your reaction, please]]
Hi, I share your view Bruno. The meeting was definitely a success in those points, and it was getting very long indeed, I was starting to get fed up to the end, as a couple of others I believe. But I must admit that, having thought about it a lot, John is perfectly right also, concerning the need of a core marketing group, the kernel as he nicely put it during the meeting ;-). Was it a mistake, a big loss, not to have defined it two days ago? I think not. It is not good to precipitate these things, maybe John was ready and had his ideas clear about this need, but visibly it was not the case for all of us. Now, I can say that I am not only half agreeing, but fully behind the suggestion of a framing (I feel this expression better than leading...) core group for the team. Yes, the people that discussed on IRC that day are absolutely necessary if we want things to move on. (I would like to make it clear that I am not talking of _one_ leader, but a group, indeed similar to the people that were on IRC.) Furthermore, I also believe that we _can_ touch the world with our marketing. Also, you are right in saying that we do not only have to set up this infrastructure, but also have a strong *creating* role, we have to, as you said; develop the marketing tools for the LoCos to use. Everything from release party guides to how to talk to a Windows user to how to market in general.. But there we have a question of priorities we are setting ourselves! In my opinion, as I made it clear with Hubuntu during the meeting, it is most important and necessary to set up the said infrastructure, in order to centralize all existing resources (more than you'd think!). But I cannot deny the other mission we have, and that some of us will feel much more committed to it, and will be more effective in this role. To solve our dilemma, if we don't agree on our primary objective, I feel that (until SU is set up and running!) we are to create two distinct work groups in the team, which will raise our efficiency at its highest. This is what I study, at HEC Management school in Liège (similar to the one in Paris), and this is one thing I can assure you: It is more effective and productive to have two motivated work groups rather than pulling the whole team into a direction, that not all feel to be the priority. This does not, at all, interfere with the organisation and structure of the core marketing group, that should imperatively keep the one-team structure as its reality. If we have to nominate two work group contacts, fine, I think that this might be necessary for the same reasons we need a core team. Before I finish, I would like to point out that my views on group dynamics and email (as Onno said) are not the same either, I find the current way of functioning very effective for the moment. If I can give you some advice... I also had it very hard with XChat (don't know which client you are using) and I instantly *loved* IRC when I discovered Konversation, it is the only KDE program I run... I felt it much more gentle with my eyes. But this is a very personal opinion, and not an invitation to debate, just saying how I solved my IRC-hurts-my-eyes problem. Wishing you all a nice day, Pierre Vorhagen, pep. Bruno Barrera Yever a écrit : I have to disagree. Even though the meeting did not decide a leader, or any kind of leadership role, the marketing team can still survive and progress. The use of SU was decided, and to post the future content of SU in the wiki was also decided. Improvements for the wiki were also decided. The marketing team itself was defined to some extent, which imho is a great improvement. Also, the meeting was getting way too long, and the team structure is something that has to be extensively discussed. I would, rather then get frustrated, be satisfied, that the meeting actually served a purpose and was not just 3 hours of talking for nothing. On Sun, Jun 8, 2008 at 10:15 PM, John Botscharow [EMAIL PROTECTED] wrote: -BEGIN PGP SIGNED MESSAGE- Hash: SHA1 It seems I sent the email I just apologized for from the wrong address, Not my day, I guess. Here us my reply to Onno as I originally intended it to look.bers. Onno Benschop wrote: My responses are interspersed below with relevant quotes from Onno's message This message is being sent to the list because I believe in open communication - even though some of the content is specifically for you. That is the reason I posted the article to the list, and I was really hoping you would reply. Your article is a very interesting take on your participation with Ubuntu and the Ubuntu-Marketing team and for it's thorough and thought out content I thank you. To complete the social amenities, you are most welcome and I appreciate the effort you put into your reply You raise some interesting points about perceptions and reality. Yes, I believe
Re: [ubuntu-marketing] [Fwd: FCN submission - your reaction, please]]
On 09/06/08 11:15, John Botscharow wrote: People like yourself who have little or no experience with Windows have very different perceptions of how virtually reality works. You've probably never had to spend hundreds of dollars having your hard drive cleaned of trojans and viruses or had to completely replace the hard drive or even your computer because of them. Well, I've been in this industry since the early 1980's and it would be wrong to think that I've not had Windows experience - to be fair, I suspect I've seen more of the beast than you might have - I came into computers when there was no such thing as an IBM, my first computer was a Commodore Vic 20 and by the time I purchased it I had already spent a year programming Apple ][ computers in 6502 assembly. I've owned Macintoshes, Windows NT4 PCs and a Sun Sparc Station, and used, supported and fixed many others. I continue to provide support to my end users who have gone through all of your pain as well. So it would be wrong to suggest that I have little or no experience with Windows - far from it. Don't get me wrong, I'm not insulted in any way by your comment, just that when I make a point about something, it's with a long background in this industry with the experience of being a both a radio broadcaster and producer, an IT help-desk operator and team leader, a software developer, an IT trainer and a web-developer. I started playing with databases in the dBase II era and wrote sales management systems back in the days of the Summer Edition of Clipper (for those with a sense of nostalgia :) (That was a tad longer than I intended, but being concise has never been a strong point - I'm working on it.) The other point I'd like to make is that I have to disagree with your perception of progress. I've seen many meetings that descend into rabble without any decisions being made, no common ground being reached and little or no progress having been made - our 2 and a half hour marathon session achieved lots more than I dared hope for. It was a concious decision on my part to leave the Team Structure to the end (following in the order that the Agenda dictated, I might add) and my proposal during the meeting would have been not to elect anyone if an election were called because I do not think there is enough information available to determine what backgrounds people are coming from. The single thing I would like to achieve is that the marketing team does not stagnate as it appears to have done in the past. From my perception (that word again :) the team has gone through several resurrections and I would love to understand what caused each of those to happen - so we have a chance of avoiding those pitfalls. I have about six years experience in the FOSS world and I must say that the most wonderful working environments I've stumbled upon are those where there is a group consensus about what needs to be done. Individuals are honoured for their hard work and contributions, but progress is made through discussion and agreement. That way everyone is pulling in the same direction. Leadership is all good and well, but as soon as the leader falls by the wayside, everything has a good chance of stopping, however with a group approach, discussions might well take a little longer, but everyone owns the progress and belongs to the implementation. So, again, I applaud your ongoing contributions, its through those that we will eventually come to a common understanding. Remember, Ubuntu has one Benevolent Dictator For Life - BDFL - and really only as I see it to make arbitration decisions - mind you, I've no evidence to backup that statement, but it's one of perception. Finally, you could think of leadership in another way, that is, the Ubuntu-Marketing is providing marketing leadership by using best practice and central resources which it makes available to the Ubuntu Community. Go forth and market :) -- Onno Benschop Connected via Optus B3 at S31°54'06 - E115°50'39 (Yokine, WA) -- ()/)/)()..ASCII for Onno.. |?..EBCDIC for Onno.. --- -. -. --- ..Morse for Onno.. ITmaze - ABN: 56 178 057 063 - ph: 04 1219 - [EMAIL PROTECTED] -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
Re: [ubuntu-marketing] [Fwd: FCN submission - your reaction, please]]
Pierre Vorhagen wrote: [...] Before I finish, I would like to point out that my views on group dynamics and email (as Onno said) are not the same either, I find the current way of functioning very effective for the moment. I too, think it is very useful If I can give you some advice... I also had it very hard with XChat (don't know which client you are using) and I instantly *loved* IRC when I discovered Konversation, it is the only KDE program I run... I felt it much more gentle with my eyes. But this is a very personal opinion, and not an invitation to debate, just saying how I solved my IRC-hurts-my-eyes problem. I would have liked to use konversation but I could not get it configured, and I tried a day or so previously too. I also tried pidgin, again I did not know enough to configure it to work. However, I found that xchat configured almost automatically (relief) and was easy to use. However, but was horrible to read, very unpleasant visually, so I will be continuing to try to find out how to configure konversation, or alt least something else -- alan cocks Kubuntu user#10391 -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
Re: [ubuntu-marketing] [Fwd: FCN submission - your reaction, please]]
(sorry for double mail alan, forgot to send the list) I know this is not the exact topic, but since we started, it might help others from the list and thus better internal communication... alan c wrote : I would have liked to use konversation but I could not get it configured, and I tried a day or so previously too. I also tried pidgin, again I did not know enough to configure it to work. However, I found that xchat configured almost automatically (relief) and was easy to use. However, but was horrible to read, very unpleasant visually, so I will be continuing to try to find out how to configure konversation, or alt least something else You might want to modify XChat appearance, the font, color and style can be modified in the preferences, and here is a list of themes you can try: http://www.xchat.org/themes.html (there are probably others on the web). If you want to give another try to configuring Konversation: /query pep on freenode and I'll be glad to help. Pierre -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
Re: [ubuntu-marketing] [Fwd: FCN submission - your reaction, please]]
Onno Benschop wrote: [...] wonderful working environments I've stumbled upon are those where there is a group consensus about what needs to be done. Individuals are honoured for their hard work and contributions, but progress is made through discussion and agreement. That way everyone is pulling in the same direction. Leadership is all good and well, but as soon as the leader falls by the wayside, everything has a good chance of stopping, however with a group approach, discussions might well take a little longer, but everyone owns the progress and belongs to the implementation. Yes indeed. If leading ideas and actions emerge, great, I will follow them. The same with inspiration too. I do not need an 'elected' leader for this, it might even reduce something. [...] Finally, you could think of leadership in another way, that is, the Ubuntu-Marketing is providing marketing leadership exactly Go forth and market :) I like it! -- alan cocks Kubuntu user#10391 Linux user #360648 -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
Re: [ubuntu-marketing] [Fwd: FCN submission - your reaction, please]
-BEGIN PGP SIGNED MESSAGE- Hash: SHA1 John Botscharow wrote: Sorry, I sent this from the wrong address. Original Message Subject: FCN submission - your reaction, please Date: Sat, 07 Jun 2008 21:49:18 -0500 From: John Botscharow [EMAIL PROTECTED] To: ubuntu-marketing ubuntu-marketing@lists.ubuntu.com What follows is an article - rough draft which I just wrote as a possible submission to FCM as a My Opinion piece. Since it was inspired by the marketing team meeting earlier this evening my time), I'd appreciate your opinion and comments before I submit it. Excuse any typos as I have not yet proofed it. My eyes are too tired. Time for my drops and an hour or two in a dark room. I'll cgeck back later to see if anyone comments and to see what else is going on here. What is FCM? -BEGIN PGP SIGNATURE- Version: GnuPG v1.4.6 (GNU/Linux) iD8DBQFIS6L9eedO8dcp9nYRApuqAJ49uUtMHA5/BtqV2kMHw2kkIDdo/gCfb1Vy 6e038qcWfBPG0NwodZozbus= =VURk -END PGP SIGNATURE- -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
Re: [ubuntu-marketing] [Fwd: FCN submission - your reaction, please]
John, This message is being sent to the list because I believe in open communication - even though some of the content is specifically for you. Your article is a very interesting take on your participation with Ubuntu and the Ubuntu-Marketing team and for it's thorough and thought out content I thank you. You raise some interesting points about perceptions and reality. I am mindful of your visual impairment, but I recall a fellow list member, in another list I moderate, who has to hunt for each character, one-at-a-time, to produce his contributions. I had been reading his emails for years before he told me of his circumstance - only as way of apology for sending an email to the wrong address. I suppose what I'm trying to say is that I understand what you're writing, but not how it would stop you from contributing. If you have specific issues that need software support that you are not able to overcome, then please let me know and I'll attempt to assist you where I can. Your comments about group dynamics and email are interesting because my view is not even close to yours. I've been using email as my primary communications medium since I came on-line in 1990. That's 18 years of email. I never stopped using it, nor did the people who build and maintain Ubuntu. I'm sorry that the Windows experience has caused you to steer away from email, but then, the rest of the world just continued to use it. I realise that this may sound factious, since there are more Windows users than Linux users today, but for me the reality is that Windows didn't provide me with the user experience I expected, so I changed, and kept using email. Another way to look at this highlights just how far we are apart in our experiences. Over the weekend I was having dinner with a doctor and her husband. Her computing experience is one of disaster and confusion. She hates the things, is required by her medical centre to use them and describes how she cannot access information within her system and she speaks fondly of paper files and reports. She is about a decade away from retirement and she resents that she cannot provide the health care that she wants to give to her patients. I spent an hour explaining that her problem was solvable with open standards and government regulation that mandated those standards. I told her of how I manage many Gigabytes of data each month - that is find, organise and store widely diverse information - as part of my day-to-day work life. I understand that she has a training issue, and that there is an aspect that relates to her profession, but fundamentally her computing experience is poor. Should this team market to her? Probably. Does this team have the resources to market to her? Sure. To her colleagues in Perth, Western Australia? Probably. To the world? Probably not. To all the professions across the world? Absolutely not. So, yes, Ubuntu needs to be marketed to the world, but there is absolutely no way that we can do it ourselves, here, within this team. Do I share your frustration that we cannot just get up and market this thing to everyone? Not any more. The reason I'm not frustrated about it, is because I look at this from a system perspective. We are building a system that makes it possible, using volunteers and community members to harness their energy to do the marketing that they want to. Personally I market Ubuntu most days. Not actively go out and do letterbox drops, or advertising, or seminars, but just in talking to people about Ubuntu, about OpenSource, standards and other things that cause people to have a frustrating Windows experience. So, yes, to actively participate in this community you need some skills. We welcome you with open arms, we try to introduce new skills to you as we go and we try to support you as time goes by. Is it hard - sure. Is it frustrating - sure. Is it rewarding? Answer me this. If you were a Windows user, where is your community that helps you, fixes software for you, gives you free advice and a place to share your concerns and ideas, central resources to manage your machine and community representation across many countries of the world, where you can talk to people in Mexico, Denmark and Australia, just by hitting the send button on your email client? So, please do not feel disheartened, rather feel encouraged that we take note of your contributions and consider them together with the contributions from other team members. -- Onno Benschop Connected via Optus B3 at S31°54'06 - E115°50'39 (Yokine, WA) -- ()/)/)()..ASCII for Onno.. |?..EBCDIC for Onno.. --- -. -. --- ..Morse for Onno.. ITmaze - ABN: 56 178 057 063 - ph: 04 1219 - [EMAIL PROTECTED] -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
Re: [ubuntu-marketing] [Fwd: FCN submission - your reaction, please]
-BEGIN PGP SIGNED MESSAGE- Hash: SHA1 Onno Benschop wrote: John, This message is being sent to the list because I believe in open communication - even though some of the content is specifically for you. Your article is a very interesting take on your participation with Ubuntu and the Ubuntu-Marketing team and for it's thorough and thought out content I thank you. You raise some interesting points about perceptions and reality. I am mindful of your visual impairment, but I recall a fellow list member, in another list I moderate, who has to hunt for each character, one-at-a-time, to produce his contributions. I had been reading his emails for years before he told me of his circumstance - only as way of apology for sending an email to the wrong address. I suppose what I'm trying to say is that I understand what you're writing, but not how it would stop you from contributing. If you have specific issues that need software support that you are not able to overcome, then please let me know and I'll attempt to assist you where I can. Your comments about group dynamics and email are interesting because my view is not even close to yours. I've been using email as my primary communications medium since I came on-line in 1990. That's 18 years of email. I never stopped using it, nor did the people who build and maintain Ubuntu. I'm sorry that the Windows experience has caused you to steer away from email, but then, the rest of the world just continued to use it. I realise that this may sound factious, since there are more Windows users than Linux users today, but for me the reality is that Windows didn't provide me with the user experience I expected, so I changed, and kept using email. Another way to look at this highlights just how far we are apart in our experiences. Over the weekend I was having dinner with a doctor and her husband. Her computing experience is one of disaster and confusion. She hates the things, is required by her medical centre to use them and describes how she cannot access information within her system and she speaks fondly of paper files and reports. She is about a decade away from retirement and she resents that she cannot provide the health care that she wants to give to her patients. I spent an hour explaining that her problem was solvable with open standards and government regulation that mandated those standards. I told her of how I manage many Gigabytes of data each month - that is find, organise and store widely diverse information - as part of my day-to-day work life. I understand that she has a training issue, and that there is an aspect that relates to her profession, but fundamentally her computing experience is poor. Should this team market to her? Probably. Does this team have the resources to market to her? Sure. To her colleagues in Perth, Western Australia? Probably. To the world? Probably not. To all the professions across the world? Absolutely not. So, yes, Ubuntu needs to be marketed to the world, but there is absolutely no way that we can do it ourselves, here, within this team. Do I share your frustration that we cannot just get up and market this thing to everyone? Not any more. The reason I'm not frustrated about it, is because I look at this from a system perspective. We are building a system that makes it possible, using volunteers and community members to harness their energy to do the marketing that they want to. Personally I market Ubuntu most days. Not actively go out and do letterbox drops, or advertising, or seminars, but just in talking to people about Ubuntu, about OpenSource, standards and other things that cause people to have a frustrating Windows experience. So, yes, to actively participate in this community you need some skills. We welcome you with open arms, we try to introduce new skills to you as we go and we try to support you as time goes by. Is it hard - sure. Is it frustrating - sure. Is it rewarding? Answer me this. If you were a Windows user, where is your community that helps you, fixes software for you, gives you free advice and a place to share your concerns and ideas, central resources to manage your machine and community representation across many countries of the world, where you can talk to people in Mexico, Denmark and Australia, just by hitting the send button on your email client? So, please do not feel disheartened, rather feel encouraged that we take note of your contributions and consider them together with the contributions from other team members. Onno Benschop wrote: My responses are interspersed below with relevant quotes from Onno's message This message is being sent to the list because I believe in open communication - even though some of the content is specifically for you. That is the reason I posted the article to the list, and I was really hoping you would reply. Your article is a very
Re: [ubuntu-marketing] [Fwd: FCN submission - your reaction, please]]
-BEGIN PGP SIGNED MESSAGE- Hash: SHA1 It seems I sent the email I just apologized for from the wrong address, Not my day, I guess. Here us my reply to Onno as I originally intended it to look.bers. Onno Benschop wrote: My responses are interspersed below with relevant quotes from Onno's message This message is being sent to the list because I believe in open communication - even though some of the content is specifically for you. That is the reason I posted the article to the list, and I was really hoping you would reply. Your article is a very interesting take on your participation with Ubuntu and the Ubuntu-Marketing team and for it's thorough and thought out content I thank you. To complete the social amenities, you are most welcome and I appreciate the effort you put into your reply You raise some interesting points about perceptions and reality. Yes, I believe that the main issue with this team is one of perception, or to be more exact, the group's self-perception. IMHO. it needs to change its perception about what marketing is, which will then change how it perceives itself, which, in turn, will change its reality. For the sake of brevity, I will not get into the changes in perception that need to be made in detail here. Rather I will write a separate message and post it here in a day or two. I am still working out my ideas in my head before committing them to paper. I am mindful of your visual.. If you have specific issues that need software support that you are not able to overcome, then please let me know and I'll attempt to assist you where I can. My main problem, visually, is not email but the IRC chat. I really had a very hard time keeping up with the conversation because the screen changed faster than I could read it. That is the advantage of email and forums; they allow you to control the pace of the conversation :-) If you can offer some technical solutions that might help me with the IRC sessions, I would be most grateful. Your comments about group dynamics and email are interesting because my view is not even close to yours. You are not alone in that, I suspect! I've been using email as my primary communications medium since I came on-line in 1990. ... Another way to look at this highlights just how far we are apart in our experiences. My point exactly. People like yourself who have little or no experience with Windows have very different perceptions of how virtually reality works. You've probably never had to spend hundreds of dollars having your hard drive cleaned of trojans and viruses or had to completely replace the hard drive or even your computer because of them. I've been there and done that as have many of the people I know who use their computers to make a living marketing online. It is the attempts to escape these email issues that led to the popularity of RSS. I know, because I was an early and vociferous advocate of direct-to-desktop marketing. So, yes, Ubuntu needs to be marketed to the world, but there is absolutely no way that we can do it ourselves, here, within this team. I agree that it is not the responsibility of the marketing team to do the actual marketing to the world. That should be the job of the LoCos. They should have the tools and the authority to market Ubuntu to anyone and everyone in their region. We market Uvubtu to the world, but divide the world up among the LoCos. The responsibility of the marketing team, as I see it, is to develop the marketing tools for the LoCos to use. Everything from release party guides to how to talk to a Windows user to how to market in general. And, again, this requires a change in perception. We need to look beyond the limited marketing venues being used now and design tools and training materials to teach the LoCos to broaden their efforts. to go after organizations like Becta or a regional school district. or your doctor and her colleagues. We need to discuss our ideas. once they are a bit more developed with Canonicals marketing team to see how we can coordinate our efforts. And we need to encourage LoCos to seriously consider some form of incorporation so they can seriously market to entities like Becta. But that means that the core leadership of the marketing team, at least. needs to move out from what seems to be a somewhat provincial perspective to a more global perspective. If this is not clear to all, please let me know and I will develop it further. Do I share your frustration that we cannot just get up and market this thing to everyone? Not any more. Interjecting a little humor here, with a kernel of wisdom: frustration will kill anyone's dreams. Been there, Done that. The reason I'm not frustrated about it, is because I look at this from a system perspective. We are building a system that makes it possible, using volunteers and community members to harness their energy to do the marketing that they want to. Personally I market Ubuntu most days. Not
Re: [ubuntu-marketing] [Fwd: FCN submission - your reaction, please]]
I have to disagree. Even though the meeting did not decide a leader, or any kind of leadership role, the marketing team can still survive and progress. The use of SU was decided, and to post the future content of SU in the wiki was also decided. Improvements for the wiki were also decided. The marketing team itself was defined to some extent, which imho is a great improvement. Also, the meeting was getting way too long, and the team structure is something that has to be extensively discussed. I would, rather then get frustrated, be satisfied, that the meeting actually served a purpose and was not just 3 hours of talking for nothing. On Sun, Jun 8, 2008 at 10:15 PM, John Botscharow [EMAIL PROTECTED] wrote: -BEGIN PGP SIGNED MESSAGE- Hash: SHA1 It seems I sent the email I just apologized for from the wrong address, Not my day, I guess. Here us my reply to Onno as I originally intended it to look.bers. Onno Benschop wrote: My responses are interspersed below with relevant quotes from Onno's message This message is being sent to the list because I believe in open communication - even though some of the content is specifically for you. That is the reason I posted the article to the list, and I was really hoping you would reply. Your article is a very interesting take on your participation with Ubuntu and the Ubuntu-Marketing team and for it's thorough and thought out content I thank you. To complete the social amenities, you are most welcome and I appreciate the effort you put into your reply You raise some interesting points about perceptions and reality. Yes, I believe that the main issue with this team is one of perception, or to be more exact, the group's self-perception. IMHO. it needs to change its perception about what marketing is, which will then change how it perceives itself, which, in turn, will change its reality. For the sake of brevity, I will not get into the changes in perception that need to be made in detail here. Rather I will write a separate message and post it here in a day or two. I am still working out my ideas in my head before committing them to paper. I am mindful of your visual.. If you have specific issues that need software support that you are not able to overcome, then please let me know and I'll attempt to assist you where I can. My main problem, visually, is not email but the IRC chat. I really had a very hard time keeping up with the conversation because the screen changed faster than I could read it. That is the advantage of email and forums; they allow you to control the pace of the conversation :-) If you can offer some technical solutions that might help me with the IRC sessions, I would be most grateful. Your comments about group dynamics and email are interesting because my view is not even close to yours. You are not alone in that, I suspect! I've been using email as my primary communications medium since I came on-line in 1990. ... Another way to look at this highlights just how far we are apart in our experiences. My point exactly. People like yourself who have little or no experience with Windows have very different perceptions of how virtually reality works. You've probably never had to spend hundreds of dollars having your hard drive cleaned of trojans and viruses or had to completely replace the hard drive or even your computer because of them. I've been there and done that as have many of the people I know who use their computers to make a living marketing online. It is the attempts to escape these email issues that led to the popularity of RSS. I know, because I was an early and vociferous advocate of direct-to-desktop marketing. So, yes, Ubuntu needs to be marketed to the world, but there is absolutely no way that we can do it ourselves, here, within this team. I agree that it is not the responsibility of the marketing team to do the actual marketing to the world. That should be the job of the LoCos. They should have the tools and the authority to market Ubuntu to anyone and everyone in their region. We market Uvubtu to the world, but divide the world up among the LoCos. The responsibility of the marketing team, as I see it, is to develop the marketing tools for the LoCos to use. Everything from release party guides to how to talk to a Windows user to how to market in general. And, again, this requires a change in perception. We need to look beyond the limited marketing venues being used now and design tools and training materials to teach the LoCos to broaden their efforts. to go after organizations like Becta or a regional school district. or your doctor and her colleagues. We need to discuss our ideas. once they are a bit more developed with Canonicals marketing team to see how we can coordinate our efforts. And we need to encourage LoCos to seriously consider some form of incorporation so they can seriously market to entities like Becta. But that
