Re: [ubuntu-marketing] Better investigating the problems Windows users have with Ubuntu

2006-11-28 Thread Daniel Buch
 http://www.openusability.org/  I know KDE has Usability experts on
 their team (Ellen Reitmayr and others).  There was an Ubuntu project
 listed here awhile back but I didn't see it recently.

Thanks for the great link, Belinda!  Regardless of how it fits into
the Ubuntu project, I'm glad to know of its existence :-D

 A Usability Team might be a good idea but it would need to integrate
 with the Art/Marketing/Bug Squad/other Teams to make it an integrated
 part of the project.  For now perhaps getting one or two key/specific
 areas identified as an Open Usability project might be a good start?
 Just a thought.  I don't really Usability as a Marketing Team task
 but as part of the overall Development process.

I know that in my personal experiences in marketing to friends and
family (and strangers, yes) that usability has come up in conversation
multiple times.  That said, I certainly agree that Usability (with a
capital U) is probably not a task for the Marketing Team.  What I _do_
think, however, is that gathering knee-jerk reactions from the general
public will be of great use to our Marketing efforts (with a capital
M.)  By this I mean something on the order of a quick survey at the
end of a web-based tour, or perhaps a post-LiveCD questionnaire.  I'm
most interested in what people think when they happen upon Ubuntu for
the first time - especially if it's their first time with GNU/LInux.

So, I suppose I'm personally leaning toward integrating the usability
topic into a more general feedback channel to aid the Marketing Team.
Am I the only one?  :-D

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Re: [ubuntu-marketing] Better investigating the problems Windows users have with Ubuntu

2006-11-28 Thread alan c
Michael T wrote:
 Hello,
 
 I couldn't decide where the best place was to post this to.  If you feel 
 that this mailing list is not appropriate, and have an alternative 
 suggestion, I would be glad to hear it.
 
 Some of you may have noticed that I posted this as a comment to Bug 1.  When 
 I read the other comments posted to that bug, most of them are on the lines 
 of
 
 Ubuntu is so much better than Windows that if people don't use it, it must 
 be a conspiracy.
 
 Personally, I think that while Ubuntu may really be better for those 
 particular posters, it is probably not the case for many Windows users.  
 Furthermore, I think that even more could be done to investigate why Windows 
 users may have problems with Ubuntu.

I have doubts that effort in these directions will give enough value
just now. The one thing that most windows users lack is up front
awarenes of Ubuntu brand and the thought that Ubuntu is everywhere and
is desirable. Bumper stickers, campaigns, publicity. Not to mention
OEM installs and local contact groups.

We are weeks away from vista releases - many win users will be
beginning to think of the future over this period.

If we take our eye off the immediate marketing ball, we are loosing
drive just at the time we could be getting the message out there.

Over the last 4 or 5 months they have been many press comments about
Ubuntu  but I cannot recall a singe one which complained about Usabilty.

I know it is not perfect, but it is very good.

When I first used dos, or win 3 or win 95, 98, XP, there were
significant usability - or familiarity issues. Always. Windows did not
get where it is because of usability, but marketing and image. I was
good with Wordperfect dos, then I had to start using MS word. It was
an absolute *nightmare*.  To encourage the change, MS added a how to
facility in Word, for wordperfect users - but they did not change the
functionality or the usability, just gave information.

Even if ubuntu is totally perfect in everyones eyes, this will not
make win users change unless they *want* to. What I learned by
observing MS is that most people can be encouraged to want something
that is way way far from perfect, or even good.
-- 
alan cocks
Linux registered user #360648

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Re: [ubuntu-marketing] Better investigating the problems Windows users have with Ubuntu

2006-11-27 Thread Michael T
From: Daniel Buch [EMAIL PROTECTED]
Before we go and start a new site (i.e. usability.ubuntu.com) I'd
personally like to hear others' thoughts on where usability feedback
might best fit into the current family of Ubuntu sites.  Clearly, the
Forum is a gold mine (black hole ;-)  ?) of usability commentary, but
it isn't exactly a direct line to god (sabdfl.)  We can collect all of
the feedback we like, but it won't mean squat unless it gets back to
the MOTU et al... plus there's the upstream.
One of the easiest ways would be to create an information page (on 
spreadubuntu.com?  :) for mentors wanting to recruit beta-testers and a 
thread on the Ubuntu forums where reports could be posted.
I am assuming that the bug reports posted by the mentors would in the end be 
more important than the reports, and that the reports would be more 
informational.  So having them on a forum thread rather than in a more 
formal place might not be such a problem - especially as the more recent 
ones will be grouped together automatically that way :)

Anybody out there aware of usability studies being conducted by
Gnome/KDE/Xfce/(name a desktop manager) developers?
As I said, www.betterdesktop.org.

Where does this fit into the Ubuntu-Marketing community?  Is this a
task for another team?
I'm afraid you will have to answer that one...

Regards,

Michael

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Re: [ubuntu-marketing] Better investigating the problems Windows users have with Ubuntu

2006-11-27 Thread Josef Assad
Rather than re-invent the wheel, have a look at the Gnome usability
project (though apparently defunct now if the front page news roll is
anything to go by).

They have done some usability studies, and while they are _seriously_
flawed at least the methodology isn't half bad.

I hope that's what you mean with usability: Gnome. A scope any broader
and the idea would have too broad an initial scope to result in
anything.


Josef


On Mon, Nov 27, 2006 at 08:11:17AM -0500, Daniel Buch wrote:
 /* begin open-ended questions */
 
 Anybody out there aware of usability studies being conducted by
 Gnome/KDE/Xfce/(name a desktop manager) developers?
 
 Would it serve everyone _better_ to have a *buntu-centric portal from
 which usability feedback might be disseminated to said developers?
 
 Where does this fit into the Ubuntu-Marketing community?  Is this a
 task for another team?
 
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 ubuntu-marketing@lists.ubuntu.com
 Modify settings or unsubscribe at: 
 https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
---end quoted text---

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| Josef Assad   | What is this, some  |
|   | kind of grep bitten  |
| Linux registered user #357805 | by a radioactive |
| http://www.DonAssad.com   | spider? - CRM114|
| [EMAIL PROTECTED] | Manual, apocryphal   |
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Re: [ubuntu-marketing] Better investigating the problems Windows users have with Ubuntu

2006-11-27 Thread Josef Assad
Rather than re-invent the wheel, have a look at the Gnome usability
project (though apparently defunct now if the front page news roll is
anything to go by).

They have done some usability studies, and while they are _seriously_
flawed at least the methodology isn't half bad.

I hope that's what you mean with usability: Gnome. A scope any broader
and the idea would have too broad an initial scope to result in
anything.


Josef



On Mon, Nov 27, 2006 at 08:11:17AM -0500, Daniel Buch wrote:
 /* end rambling */
 /* begin open-ended questions */
 
 Anybody out there aware of usability studies being conducted by
 Gnome/KDE/Xfce/(name a desktop manager) developers?
 
 Would it serve everyone _better_ to have a *buntu-centric portal from
 which usability feedback might be disseminated to said developers?
 
 Where does this fit into the Ubuntu-Marketing community?  Is this a
 task for another team?
 
 -- 
 ubuntu-marketing mailing list
 ubuntu-marketing@lists.ubuntu.com
 Modify settings or unsubscribe at: 
 https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
---end quoted text---

-- 
+---+--+
| Josef Assad   | What is this, some  |
|   | kind of grep bitten  |
| Linux registered user #357805 | by a radioactive |
| http://www.DonAssad.com   | spider? - CRM114|
| [EMAIL PROTECTED] | Manual, apocryphal   |
+---+--+

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Re: [ubuntu-marketing] Better investigating the problems Windows users have with Ubuntu

2006-11-27 Thread B.A. Lopez
On Nov 27, 2006, at 7:11 AM, Daniel Buch wrote:

 Anybody out there aware of usability studies being conducted by
 Gnome/KDE/Xfce/(name a desktop manager) developers?

http://www.openusability.org/  I know KDE has Usability experts on  
their team (Ellen Reitmayr and others).  There was an Ubuntu project  
listed here awhile back but I didn't see it recently.

 Would it serve everyone _better_ to have a *buntu-centric portal from
 which usability feedback might be disseminated to said developers?

 Where does this fit into the Ubuntu-Marketing community?  Is this a
 task for another team?

A Usability Team might be a good idea but it would need to integrate  
with the Art/Marketing/Bug Squad/other Teams to make it an integrated  
part of the project.  For now perhaps getting one or two key/specific  
areas identified as an Open Usability project might be a good start?   
Just a thought.  I don't really Usability as a Marketing Team task  
but as part of the overall Development process.

Belinda


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