Re: TTAB Dismisses Hormel's Petition to Cancel SPAM ARREST Trademark

2007-11-29 Thread mouss

Michael Scheidell wrote:


[mss: I looked on the list, didn't see this mentioned.. maybe 
SpamAssassin(tm) can reapply for a registered trademark now.]


On Nov. 21, the Trademark Trial and Appeal Board _dismissed_ 
http://seattletrademarklawyer.com/storage/Hormel%20Foods%20v.%20Spam%20Arrest%20-%20TTAB%20Decision.pdf 
_Hormel Foods Corp.’s_ http://www.hormelfoods.com/ petition to 
cancel the trademark _registration_ 
http://seattletrademarklawyer.com/storage/SPAM%20Registration.pdf 
owned by Seattle-based _Spam Arrest, LLC_ 
http://www.spamarrest.com/, for SPAM ARREST, with the word “spam” 
disclaimed, for “computer software, namely software designed to 
eliminate unsolicited commercial electronic mail.”


Hormel had argued Spam Arrest’s mark was not entitled to registration 
based on a likelihood of confusion with and dilution of Hormel’s 
family of famous SPAM trademarks. Spam Arrest responded that “spam” is 
a generic term, which in connection with the word “arrest” is not 
likely to cause confusion or dilute Hormel’s marks.


TTAB Judges David Sams, Ellen Seeherman, and Gerard Rogers unanimously 
sided with Spam Arrest:


“The word ‘spam’ is a recognized generic term for unsolicited 
commercial email. There are various stories about how this term came 
to be adopted, including that it was a term used on computer 
game-playing sites to describe different types of abusive behavior, 
and that it is an acronym for ‘sending public announcement messages.’ 
However, the widely-reported origin, which appears in 
Merriam-Webster’s Collegiate Dictionary, 11th ed. © 2003, is that it 
is derived from ‘a skit on the British television series /Monty 
Python’s Flying Circus/ in which chanting of the word Spam overrides 
the other dialogue.’ Whatever its origin, ‘spam’ is well recognized 
today as the generic term for such email.”


This finding permeated the Board’s opinion. With respect to Hormel’s 
likelihood of confusion claim, for example, the Board found even 
though the parties’ marks contained the identical term, “spam,” Spam 
Arrest’s mark left a different overall commercial impression:


“Although petitioner’s mark SPAM was derived from ‘spiced ham,’ it 
must be considered an invented word rather than a suggestive term, and 
therefore it has no meaning other than that of a trademark for 
petitioner’s goods. On the other hand, because ‘spam’ is a generic 
term for unsolicited commercial email, and applicant’s goods are 
identified as ‘computer software, namely, software designed to 
eliminate unsolicited commercial electronic mail,’ as it is used in 
respondent’s mark SPAM has the connotation of the generic term, 
referring to unsolicited email, and the entire mark has the 
connotation of software that stops or filters spam/unsolicited 
commercial email. Because of this difference in connotation of ‘spam’ 
in the respective marks, the marks as a whole are different in 
connotation and commercial impression.”


The Board also found that while “SPAM” is famous for canned meats, 
Hormel failed to establish that its mark’s fame extended to anti-spam 
software:


“Thus, although the fame of petitioner’s mark certainly favors 
petitioner herein, petitioner has not shown how that fame has carried 
over to computer software designed to eliminate unsolicited commercial 
electronic mail, or that consumers would associate such software with 
the source of petitioner’s SPAM and SPAM-derivative products and 
services.”


The Board concluded: “After considering all of the _du Pont_ 
http://en.wikipedia.org/wiki/United_States_trademark_law factors on 
which we have evidence or argument, we find that petitioner has failed 
to prove that respondent’s mark SPAM ARREST for ‘computer software, 
namely software designed to eliminate unsolicited commercial 
electronic mail’ is likely to cause confusion with petitioner’s mark 
SPAM and its SPAM-derivative marks for its various goods.”


With regard to dilution, Hormel took the position that the use of 
“spam” is acceptable when it is used as an ordinary, generic term, but 
that it is not acceptable when SPAM is used as part of a trademark. 
The Board rejected that argument as being too fine a point:


“Although we understand the distinction that petitioner is making, we 
do not believe that this is a significant difference, or one that is 
drawn by the statute or the case law. If a term is generic, others 
should have the right to use it, even as a disclaimed term in a 
trademark, to describe the goods or services with which the mark is 
used. And as we stated in our discussion of likelihood of confusion, 
respondent is using the term ‘spam’ in the mark SPAM ARREST in its 
generic sense, and that is the meaning that would be perceived by 
consumers.


“This is not to suggest, however, that simply because a mark has a 
generic meaning in other contexts it can never be considered 
distinctive in terms of proving dilution. We are saying only that, 
when a trademark has an 

Re: TTAB Dismisses Hormel's Petition to Cancel SPAM ARREST Trademark

2007-11-29 Thread Matt Kettler
mouss wrote:


 If I understand, spam is a generic word. I am also convinced that
 arrest is a generic word. Now accepting spam arrest as a trademark
 is beyond me, as is all this trademark and patent stuff...
You can use generic words in trademarks (ie: Windows). However, the fact
that your mark is generic will prevent you from trying to claim
infringement against someone using it in a market outside the one you've
registered the mark for. You can only do that if your mark is considered
unique and non-generic.







Re: TTAB Dismisses Hormel's Petition to Cancel SPAM ARREST Trademark

2007-11-29 Thread mouss

Matt Kettler wrote:

mouss wrote:
  

If I understand, spam is a generic word. I am also convinced that
arrest is a generic word. Now accepting spam arrest as a trademark
is beyond me, as is all this trademark and patent stuff...


You can use generic words in trademarks (ie: Windows). However, the fact
that your mark is generic will prevent you from trying to claim
infringement against someone using it in a market outside the one you've
registered the mark for. You can only do that if your mark is considered
unique and non-generic.
  


thanks for the explanation, Matt!



Re: TTAB Dismisses Hormel's Petition to Cancel SPAM ARREST Trademark

2007-11-29 Thread John Wilcock

Matt Kettler wrote:

You can use generic words in trademarks (ie: Windows). However, the fact
that your mark is generic will prevent you from trying to claim
infringement against someone using it in a market outside the one you've
registered the mark for. You can only do that if your mark is considered
unique and non-generic.


Let's see, vista is a generic word, windows is a generic word, so 
Microsoft would have no grounds for claiming infringement against a 
glazier registering Vista Windows as a trademark...


John.

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Re: TTAB Dismisses Hormel's Petition to Cancel SPAM ARREST Trademark

2007-11-29 Thread Matt Kettler
John Wilcock wrote:
 Matt Kettler wrote:
 You can use generic words in trademarks (ie: Windows). However, the fact
 that your mark is generic will prevent you from trying to claim
 infringement against someone using it in a market outside the one you've
 registered the mark for. You can only do that if your mark is considered
 unique and non-generic.

 Let's see, vista is a generic word, windows is a generic word, so
 Microsoft would have no grounds for claiming infringement against a
 glazier registering Vista Windows as a trademark... 

Yep:

http://vistawindowmfg.com/

They've been on the web since 2001, so Microsoft would have even less of
a case there.

Of course, having no grounds doesn't always stop companies from filing
suit anyway..




Re: TTAB Dismisses Hormel's Petition to Cancel SPAM ARREST Trademark

2007-11-29 Thread Matthias Haegele

John Wilcock schrieb:

Matt Kettler wrote:

You can use generic words in trademarks (ie: Windows). However, the fact
that your mark is generic will prevent you from trying to claim
infringement against someone using it in a market outside the one you've
registered the mark for. You can only do that if your mark is considered
unique and non-generic.


Let's see, vista is a generic word, windows is a generic word, so 
Microsoft would have no grounds for claiming infringement against a 
glazier registering Vista Windows as a trademark...


scnr: He would be soon out of business cause people would expect his 
products to break easily?.



John.



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Re: TTAB Dismisses Hormel's Petition to Cancel SPAM ARREST Trademark

2007-11-29 Thread Per Jessen
mouss wrote:

 If I understand, spam is a generic word. I am also convinced that
 arrest is a generic word. Now accepting spam arrest as a trademark
 is beyond me, as is all this trademark and patent stuff...

Yep.  We recently had a trademark application rejected by the EU Common
Trademark people with the reasoning that it consisted of two words,
both of which were generic or common words. 


/Per Jessen, Zürich



Re: TTAB Dismisses Hormel's Petition to Cancel SPAM ARREST Trademark

2007-11-29 Thread Jared Hall

There was no SPAM before Hormel invented it
and it most certainly can be trademarked -
just like threepeat.

For at least five years that I know of, Hormel
didn't object to anyone using spam as long as
it was not all upper-case, and published such
in their trademark use section.

Looking at Spam Arrest's website, they are all
over the map with their spelling of spam.  I
don't blame Hormel.  Spam Arrest should make
up their mind, even if it's just for good
marketing sense.





Per Jessen wrote:

mouss wrote:

  

If I understand, spam is a generic word. I am also convinced that
arrest is a generic word. Now accepting spam arrest as a trademark
is beyond me, as is all this trademark and patent stuff...



Yep.  We recently had a trademark application rejected by the EU Common
Trademark people with the reasoning that it consisted of two words,
both of which were generic or common words. 



/Per Jessen, Zürich

  




Re: TTAB Dismisses Hormel's Petition to Cancel SPAM ARREST Trademark

2007-11-29 Thread mouss

Jared Hall wrote:

There was no SPAM before Hormel invented it
and it most certainly can be trademarked -
just like threepeat.

For at least five years that I know of, Hormel
didn't object to anyone using spam as long as
it was not all upper-case, and published such
in their trademark use section.


They tried.  IIRC, there was a stroy with dspam two years ago.

I don't blame them. The name has been adopted and widely used: they had 
no chance at this.




Looking at Spam Arrest's website, they are all
over the map with their spelling of spam.  I
don't blame Hormel.  Spam Arrest should make
up their mind, even if it's just for good
marketing sense.





Re: TTAB Dismisses Hormel's Petition to Cancel SPAM ARREST Trademark

2007-11-29 Thread John D. Hardin
On Thu, 29 Nov 2007, mouss wrote:

 I don't blame them. The name has been adopted and widely used:
 they had no chance at this.

Actually, they did have a chance early on; I heard that they didn't 
object so long as the term was not capitalized. Allowing that loophole 
is what allowed the term to become generic.

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