[videoblogging] Re: the inevitable conversation about what we're doing

2007-12-23 Thread Jason McCabe Calacanis
--- In videoblogging@yahoogroups.com, Robert Scoble
[EMAIL PROTECTED] wrote: 
 It's interesting that I've gotten several emails in the past few minutes
 agreeing with me, though (funny too that they asked
 not to be dragged into
 this here).   
 I've seen the death of communities before and
  this one sure seems to be in
 decline. Message traffic is down. Helpfulness
  is down. And evidence of
 beating up on leadership is up.

I've seen this movie a couple of times. It typically forks when one
group of folks becomes professional and another group stays indie. It
happens in waves in the film and music business, and it happens on the
interwebs.

When blogging was fresh and new a contingent of folks got really upset
that we--gasp!!!--paid bloggers for working on Engadget, Joystiq,
Autoblog, TUAW.com, etc. 

Of course, those bloggers maintained their voice and ethics--they just
got paid to do the same thing. 

The indie folks believed that commerce had no place in blogging, while
other thought gee, this is fun to do for an hour a day... I wonder
what it would be like if I could quit my job and do this full time? 

A portion, not all, of the folks who didn't grow either commercially
or non-commercially started to look at the increasing profile of the
other bloggers and get more and more upset. 

Haters hate... as Kanye would say.  

I'm no expert to the history of this group (i've been on and off of it
lurking for a while), but it seems to be a similar issue going on in
vlogging. One group is getting commercial success while others are
holding on to the non-commercial roots.

At the end of the day vlogging, blogging, twittering, justin.tv-ing,
etc. can be done for any number of reasons. Some folks play music for
a living, some folks live to play music... different strokes/all good.

Everyone should be happy for each other and the choices they make. I
never come down hard on the artist trying to make a living... it ain't
easy. 

best jason



[videoblogging] Counting views in Facebook?

2007-11-21 Thread Jason McCabe Calacanis
Why on earth doesn't facebook let you count the views on your
videos?!!? (i.e. we put our videos here:
http://www.facebook.com/video/?oid=18176448560 and have no idea if
these are seen by 10 folks or 10,000). Lame! Folks are complaining
about it here: http://www.facebook.com/video/?oid=18176448560 

Hello Facebook?! 

j



Re: [videoblogging] Microphone/headset recommendation

2007-11-19 Thread Jason McCabe Calacanis
Plantronics dsp 400 has worked really well for me over the years. Leo uses same 
one on TWiT I believe.

J
---
[EMAIL PROTECTED] | Mobile: 310-456-4900
http://www.calacanis.com | http://www.mahalo.com
Executive Assistant: [EMAIL PROTECTED]

-Original Message-
From: quietleader [EMAIL PROTECTED]

Date: Mon, 19 Nov 2007 18:39:27 
To:videoblogging@yahoogroups.com
Subject: [videoblogging] Microphone/headset recommendation


Hello!
 
 I need a microphone or headset (with mic) for vlog voiceover projects. My hope 
is I can find 
 something with decent quality for approximately $150.
 
 Anyone have any recommendations or advice?
 
 Many thanks,
 Warren
 
  

 
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[videoblogging] Re: Advice on how to get to 100-250k views a day (quickly)?

2007-11-13 Thread Jason McCabe Calacanis
--- In videoblogging@yahoogroups.com, Andrew Baron [EMAIL PROTECTED] wrote:
 Speaking of Jason, he's most known for: 

Oh boy... I probably shouldn't even respond to something so libelous.
However, this is so false I've got to correct it.


 1. Stealing the idea and the people from Gizmodo to make the  
 identical knock off- Engagdget

False. 

I didn't steal the idea because the idea was Peter Rojas'. Nick Denton
back Peter's idea first in the form of Gizmodo, we (the weblogs, Inc
team) backed it second in the form of Engadget. 

For background, I offered Peter Rojas equity in Weblogs, Inc. and he
gladly left his ~$1,200 a month job with Nick Denton at Gizmodo. Nick
Denton promised Peter equity and never gave it him, we did. We
invested our own money into Engadget which quickly--thanks to Peter
and his team--grew to 3x the size of the incumbent Gizmodo. 

We sold Weblogs, Inc. (and without getting into exact details) Peter
became a millionaire over night. 


 2. Not paying employees fair wages.

False. 

What are you basing this on? We paid hundreds of folks at Weblogs,
Inc. per month well over six figures for years. We paid the best rates
in the blogging business (better than or as good as Denton depending
on the time). When AOL bought Weblogs, Inc. we hired around 20-30
folks full-time. 
  

 3. Trying to steal Amanda from Rocketboom (only one day after news  
 broke)

False. 

How could we steal her if she left? She was a free agent and looking
for work. AOL really wanted to hire her so we made her an offer (a
very nice large offer). She took another large offer from ABC's. 

Are people not allowed to make offers? Would you rather talented folks
not get offers when they've achieved success? After working for you
should Amanda never work again? I'm confused. 


 4. Trying to steal top posters from Digg for Netscape

False. 

We offered the top posters from digg pay for work they had previously
not been paid for. We paid ~40 of them to work on Netscape/Propeller
doing things like putting in high-quality stories, taking our false
stories and spam, and cleaning up the mess that is social news
sometimes. It was a really good idea and Propeller is the second
largest social news site in the world.


 2. Killing Netscape by making it into a Diggclone and then getting  
 fired from AOL

False.

Jon Miller the CEO of AOL was fired and I left in solidarity within 24
hours. That's how I do I'm loyal. I started working with a fairly
well known venture capital firm with ten days of that. 

Netscape was being shutdown when folks at AOL asked me what I'd do
with it. I said I would build an editorialized version of digg where
the news was fact-checked. We did, it worked. The only reason they
moved it to it's own domain--from what I've been told--is that it is
more valuable with a new name (i.e. in terms of a sale) and that
redirecting Netscape's audience to AOL.com is highly profitable
because AOL.COM is the most profitable part of the empire (and social
news sites have a harder time making money). 

 3. Building a site called Mahalo which is suffering badly and no one  
 likes.

The 1.5 million uniques who've come in the last 30 days (our fifth
month) might disagree with you. :-)

In terms of Veronica you can be sure she has a much better deal than
the one she had at CNET. You can also be sure she has much more
resources behind her than ever.

Good luck with that second show.

all the best j



[videoblogging] Re: Advice on how to get to 100-250k views a day (quickly)?

2007-11-12 Thread Jason McCabe Calacanis
--- In videoblogging@yahoogroups.com, Jeffrey Taylor [EMAIL PROTECTED] 
wrote:
 You've successfully launched and sold several media properties, Mr.
 Calacanis. You've also got a company, Mahalo, that has a marketing budget.
 In my opinion, folks in your league should pay for advice instead of getting
 it for free. It's not like you're a Rocketboom or a Epic--FU/Jetset,
 starting from the ground up on a shoestring, in the community with the rest
 of us, and including us in the conversation by asking one or some of us join
 you at Mahalo on a contractural or full-time basis to help you gain
 subscribers. You are a not a regular participant on this list, and I've seen
 nothing of value come from you since I've been subscribed. While it doesn't
 break any rules for you to come ask this question, I find it rather
 insulting for you to do so without offering a gig or valuable advice to one
 or some of the people in this community.

Well, all the advice coming in is 100% transparent and open so we all benefit 
from it. It's 
not like I'm asking folks to tell me in a private email and hoarding the 
information. 

Also, I think folks have the option of NOT answering. 

In the other businesses I've run (i.e. Weblogs, Inc., Netscape/Propeller) I 
used the same 
process of being 100% transparent and giving out MORE information then I got 
in. Check 
my sharing of AdSense learnings on calacanis.com over the years. I gave out all 
our 
secrets and got rewarded with advice and good will over the long term. 

If something works I feel like sharing it is the best way to maximize value... 
 
 At best, you're getting free consulting that devalues the hard-earned
 expertise of people here. 

Really? How so?!? I actually think it gives folks the chance to showcase their 
talent (if  they 
want to). On LinkedIn Answers I got over a dozen responses and many of those 
were very 
good (ones here were better on average). Those folks all get to look smart and 
I think they 
would get more work from it. 
 
 When does community-based advice to peers end and when does free consulting
 to professionals begin? Or, in other words, when do we start devaluing our
 own experience and expertise by giving it away gratis to people who could
 afford to pay for it?  This is my biggest question as social media rises and
 communities help more and more with building of companies.

Well, I think everyone can answer this for themselves by either giving or 
hoarding 
information. It's an individual decision... some folks do blogs giving tons of 
advice 
understanding that they will get increased consulting gigs from it, other folks 
have 
enough consulting gigs and decide to hold their advice close to their vest. 

Different strokes.. 

best j 




[videoblogging] Re:Advice on how to get to 100-250k views a day (quickly)?

2007-11-12 Thread Jason McCabe Calacanis
--- In videoblogging@yahoogroups.com, eric gunnar rochow [EMAIL PROTECTED] 
wrote:
 Hi Jason, welcome to the vblog group, we met briefly at VON Boston 
 I guess I'm one of the minority here who are creating content that  
 has commercial potential, though Gardenfork.tv does promote organic  
 practices.

Very cool... not sure you're the minority, you might be the silent majority. 
:-) 

 Just from reading your post and the subsequent replies I learned a  
 few things about getting the word out about gardenfork.tv and  
 RealWolrdGreen.com.  am working on a ning site as we speak.
 Thanks for posting your note, please post more.

The four things that have come up most in advice on how to grow audience are 
(in order):

1. Make great product on a consistent basis (duh).

2. Use a super distribution method (i.e. put your video on every single 
service you can 
think of). 

3. Use social services like Facebook (groups), Ning, Twitter, Pownce, MySpace, 
Delicious, 
Digg, Propeller, etc. to build community and showcase your work.
 
4. Use SEO-friendly titles to get search traffic (i.e. if you're doing a show 
about the new 
Tesla don't name it something clever like driving into the future but rather 
something 
people will type into a search engine like Tesla test drive).   

best j



[videoblogging] Re: Advice on how to get to 100-250k views a day (quickly)?

2007-11-12 Thread Jason McCabe Calacanis
--- In videoblogging@yahoogroups.com, Lan Bui [EMAIL PROTECTED] wrote:

 Whit is the true value of getting 100,000 views in a day? Is it so you can 
 get sponsors to 
 be interested in your show?
 If you do what Rupert and Bill say about getting featured then sure you will 
 get those 
 views but what true value does it add to Mahalo Daily? 
 Was and is your goal just to make money with Mahalo Daily?

The goal of Mahalo Daily is to entertain, inform, and sometimes even help 
folks. We look 
at it as a stand-alone property that will also, on a secondary basis, sometimes 
inspire 
folks to use Mahalo for what it's good for (searching, research, how to 
articles, etc). So, at 
the bottom of each Mahalo Daily blog post we post a bunch of related links. 

Today we have a couple of articles including How to use Dopplr and how to 
book a 
cheap flight linked under the blog post. So, after watching today's show 
(which is very 
funny fyi... good job team!) a certain percentage (5-10%) of the audience might 
want to go 
deeper into the topic area a certain percentage of those might become 
regular Mahalo 
users (say 10% of 10%, or 1%). 

In terms of sponsorship we would consider a sponsor if they were in sync with 
the 
audience and Mahalo brand, but we don't need to have a sponsor because if we 
can get to 
100k views a day the traffic from the searches would pay for the show (a... 
cue the 
sinister Calacanis/Darth Vader music). Yes, page views/search traffic at 50,000 
a day 
range would pay for enough of the show to break even. 
 
 Beyond what Jan said, which also would get you viewers, I know that building 
 a 
community 
 of genuinely interested people would be the best way go get valuable viewers. 
 The 
better 
 the community, the more interactive, the more viewers you will see come.

Sage advice... we've got the core audience already thanks to Veronica's past 
work and a 
core audience of 70-125k folks coming to Mahalo.com every day. So, I guess the 
advice 
of slow growth is the best we've seen here. 
 
best j





[videoblogging] Re: Advice on how to get to 100-250k views a day (quickly)?

2007-11-12 Thread Jason McCabe Calacanis
--- In videoblogging@yahoogroups.com, John Coffey [EMAIL PROTECTED] wrote:

 I'm with you Richard. I suggest Jason have lunch with
 Andrew Baron and relive the worst TWIT ever.

I think you're referring to Rupert Murdoch?!? ;-)

TWiT 57 is legendary now... Leo talks about not pulling a 57 or let's not 57 
this one.. in 
the pre-interview. Very funny.

j





[videoblogging] Re: Advice on how to get to 100-250k views a day (quickly)?

2007-11-12 Thread Jason McCabe Calacanis
--- In videoblogging@yahoogroups.com, Steve Watkins [EMAIL PROTECTED] wrote:

 Whats really so bad about twit 57 anyway? I tried to listen to twit
once and couldnt take it, 
 but I just watched the video version of twit 57 all the way through.
Sure, there were some 
 moments where too many people talking at once wasnt good, but I
found the show 
 interesting. Unless the video version is edited, I didnt spot any
legendary row, just a mildly 
 spirited discussion, which was fairly revealing and thus interesting.


The audio version was a disaster... the amount of noise was crazy.
Some folks like the spirited debate between me the Baron, some folks
didn't... i thought is fun! :-)
 
 And the Murdoch comments were nothing compared to the brief moment 
 at the end of 
 2006 and start of 2007 where a few 'would be media moguls' stated 
 their aspirations in 
 even more ott fashion, only for those plans to wither away without 
 much fanfare or 
 explanation.

No comment. 

 I got rather passionate about such things at the time, disgusted by 
 the idea that a new 
 breed of gatekeepers were trying to bring themselves into existence, 
 because that seemed 
 like it would destroy some of the things that make blogging and 
 vlogging have such 
 potential. So whilst I admired the fact that rocketboom didnt seem 
 to be selling out in the 
 usual sense, for money, I became disturbed by some possible signs 
 that Mr Baron was 
 seeking to achieve a different sort of power. 

I actually think he's a hard working, smart guy... he created
something unique at a unique time. I admire him for having big
aspirations and who knows, some day he might become Murdoch. I
mean, it could happen. 

That being said, I think the folks who got in blogging and podcasting
first got to grab a lot of land and look really smart when the value
went up myself included. When there were only two gadget blogs it
was easy to be #1 or #2... today? Well, today there are 500+ gadget
related blogs. 

 In a strange way Im sort of sad that nothing much has happened, I 
 was looking forward to 
 seeing what would occur. I imagine to witness the emergence of a 
 potential mogul of the 
 new media world, we need a far more ruthless character with an iron 
 will, and a plan that 
 is more detail than dream, to give it a go. None of the a-
 list/controvertial/opinionated/whatever characters, or your 
 confrontations, live up to the 
 hype. 

I think you'll see some of the video network folks make a go of it...
Rev3 and NextNewNetworks seem to have solid models of controlling show
costs while keeping value high--and publishing on a regular basis. 

 Regarding Mahalo and promotion, I would like to know stuff about 
 promotion options that 
 are well beyond the reach of the individual or those with more 
 modest funding etc. Do you 
 ever consider advertising in traditional mass media? 

I don't believe in buying advertising for startup companies... I've
always believed that if you make the best product in your space the
world will find it. I'm probably making a mistake in that belief, but
it's worked for me for a while now so I'm going to stick with it.

When I have someone call me and say buy a $200,000 advertising buy
and we'll send you 10,000 folks a day for the next six months I think
to myself... hmmm... maybe we could find someone uber talented and put
a couple of talented people around them and make a show that will
bring in 10x. Plus, if you own the show it grows forever... so, it's
 much better deal for us to build a great show then give the money to
some radio station or website to send us some transient traffic.

If we do 250 shows over the next year and they each get 500 views in
the archive on average that's like 100k+ people a day visiting the
site. That's really cool...  the asset value of archives is going to
be great I think.

Own your master tapes if you're going to do a deal with PodShow or
PodTech or Rev3 if you can :-)

best j 




[videoblogging] Advice on how to get to 100-250k views a day (quickly)?

2007-11-11 Thread Jason McCabe Calacanis
We launched Mahalo Daily with Veronica Belmont last week as some of
you might know. You can find the show at http://daily.mahalo.com and
on iTunes. We're hosting it at Blip.Tv (for now) but considering some
other options since folks have been pinging us. 

I'm looking for some advice on what we can do--other than make the
best show we can--to grow the view to 100k+ a day quickly. 

We did over 120k views in the first week (about 12-37k views for each
of the first four shows) which is much more than I thought we would.
We've got our iTunes page running and we're syndicating the videos to
YouTube and Facebook. We've also started a Facebook, Ning, Flickr, and
Twitter groups/accounts to compliment the program. They are getting
nice pickup. 

On a business level, I'm wondering if there is anyone out there who
can bring in 100-250k views a day for show, perhaps in exchange for
exclusive hosting rights/advertising rights or something (i.e. Yahoo,
AOL, YouTube, etc).  

Anyone have an distribution tips?
Has anyone done deals like this? 
 
Mahalo for any help... 

best J

i blogged about this here:
http://www.calacanis.com/2007/11/11/congrats-to-tyler-and-veronica-on-an-amazing-first-week-for-mahalo/



[videoblogging] Re: Advice on how to get to 100-250k views a day (quickly)?

2007-11-11 Thread Jason McCabe Calacanis
--- In videoblogging@yahoogroups.com, Rupert [EMAIL PROTECTED] wrote:
 This might not be the right place to ask those questions.  Most (not  
 all) of the producers here are working organically and personally  
 with much smaller audiences and are creating uncommercial content.   

Got it. 

Thought that discussions about distribution channels might be in the
mandate since I've seen them here before, but if not please do delete!
 
 But here's my two cents: You want regular six figure viewing figures,  
 I'd say the only guaranteed way to do it from a standing start is to  
 get featured on Youtube every time.  I would imagine, given your  

YouTube has come up a lot so I guess we should talk to them about
distribution. I agree about the value of those viewers and the
horrible behavior. In some ways I guess it's like getting on the front
page of digg: you get some traffic but you also get abusive comments
from the kiddie/anonymous coward contingent.

 My feeling is that to get any value or meaningful response from your  
 viewers, you need to build audience and loyalty organically.  All the  
 social network/social media groups you've set up are a good start.   

Agreed. We're getting a great response from Ning
(http://mahalodaily.ning.com), Facebook (600 or so memebers), and
Twitter. 

 But they're not a quick fix.  Or a road to instant viewer riches.

Agreed again. I think they are good at creating a space for your
existing users to get together.
 
 I advise you to look at EpicFu (formerly Jetset) - Zadi and Steve  
 have done it about as right as possible, I think.  They've been  
 developing their show and their fans for a long time, and are now  
 getting 1m views per week.  They cover a lot of ground, screen on  
 multiple networks as well as their own site and work very hard at  
 it.  They have their own social network, which is integral to their  
 show.  Seems to work well for them.

Will do... those guys certainly know what they're doing and have been
at it for a long time. 
 
 I also advise you not pay any attention to my advice.  I'm a  
 videoblogger.  I'm happy with a two or three figure audience, not  
 six.  I want to keep personal contact with my viewers.  I have  
 nothing to sell and no intention of making it my business.  None of  
 my opinions are based on any experience of building a promotional  
 show with a big audience.  Good luck with it.

Actually, I think your advice is sage... focus on the organic and
stick to your knitting. The goals of our podcast and a personal podcat
are certainly different, but the passion is the same. 

LinkedIn has like a dozen answers including a VERY funny one from Leo
from TWiT. 
http://www.linkedin.com/answers?viewQuestion=questionID=128692askerID=24171

best j