Re: [WISPA] Most effective Marketing / Advertisement
We've started doing the door hangars as well. When we do an install, installer will put a hanger on neighbors doors where we KNOW we can get them service. Beats all of the unknown "random" callers that we have to go a site survey before we know if we can service them. From: wireless-boun...@wispa.org [mailto:wireless-boun...@wispa.org] On Behalf Of Robert West Sent: Monday, September 20, 2010 11:26 PM To: 'WISPA General List' Subject: Re: [WISPA] Most effective Marketing / Advertisement We door hang. For sure links, we hang a flyer on their door on the OUTSIDE of their mailbox Never the inside, bad mojo with the post office by putting INSIDE the box. We use the circle sticklers by Avery and print them up on the laser printer. Essentially. FREE! As Blair condensed, Newspaper sucks,. Road signs, forget about it. Direct mail, $$$ Tried billboards ONCE, YIKE$! The door hanging gives us the biggest bang for the buck by far. I like cheap. From: wireless-boun...@wispa.org [mailto:wireless-boun...@wispa.org] On Behalf Of Blair Davis Sent: Monday, September 20, 2010 11:48 PM To: WISPA General List Subject: Re: [WISPA] Most effective Marketing / Advertisement for us... Newspaper -- 1 ... 24 weeks... 2 responses road signs -- 5 if by this you mean yard signs like real estate agents use Direct mail -- 9 But see below... demo trucks -- never tried billboards -- never tried word of mouth -- 9 We started direct mail this year... But we do it differently than many. we drive by and record addresses and rate them as low cost, medium cost or high cost install. Then we mail pre-qualified for service flyer's to all the low cost ones offering $50 off the install good for 2-4 weeks. The response rate is around 4% Marco Coelho wrote: What have been the most effective Marketing or Advertising tools some of you have used? Rated 0-10, 0 being worst, 10 being Best For us: Newspaper Advertisement -- 0 Road Signs -- 7 Direct Mail -- 2 Demo Trucks -- 5 Billboards -- 3 Word of Mouth -- 7 WISPA Wants You! Join today! http://signup.wispa.org/ WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/
Re: [WISPA] Most effective Marketing / Advertisement
We door hang. For sure links, we hang a flyer on their door on the OUTSIDE of their mailbox Never the inside, bad mojo with the post office by putting INSIDE the box. We use the circle sticklers by Avery and print them up on the laser printer. Essentially. FREE! As Blair condensed, Newspaper sucks,. Road signs, forget about it. Direct mail, $$$ Tried billboards ONCE, YIKE$! The door hanging gives us the biggest bang for the buck by far. I like cheap. From: wireless-boun...@wispa.org [mailto:wireless-boun...@wispa.org] On Behalf Of Blair Davis Sent: Monday, September 20, 2010 11:48 PM To: WISPA General List Subject: Re: [WISPA] Most effective Marketing / Advertisement for us... Newspaper -- 1 ... 24 weeks... 2 responses road signs -- 5 if by this you mean yard signs like real estate agents use Direct mail -- 9 But see below... demo trucks -- never tried billboards -- never tried word of mouth -- 9 We started direct mail this year... But we do it differently than many. we drive by and record addresses and rate them as low cost, medium cost or high cost install. Then we mail pre-qualified for service flyer's to all the low cost ones offering $50 off the install good for 2-4 weeks. The response rate is around 4% Marco Coelho wrote: What have been the most effective Marketing or Advertising tools some of you have used? Rated 0-10, 0 being worst, 10 being Best For us: Newspaper Advertisement -- 0 Road Signs -- 7 Direct Mail -- 2 Demo Trucks -- 5 Billboards -- 3 Word of Mouth -- 7 WISPA Wants You! Join today! http://signup.wispa.org/ WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/
Re: [WISPA] Most effective Marketing / Advertisement
for us... Newspaper -- 1 ... 24 weeks... 2 responses road signs -- 5 if by this you mean yard signs like real estate agents use Direct mail -- 9 But see below... demo trucks -- never tried billboards -- never tried word of mouth -- 9 We started direct mail this year... But we do it differently than many. we drive by and record addresses and rate them as low cost, medium cost or high cost install. Then we mail pre-qualified for service flyer's to all the low cost ones offering $50 off the install good for 2-4 weeks. The response rate is around 4% Marco Coelho wrote: What have been the most effective Marketing or Advertising tools some of you have used? Rated 0-10, 0 being worst, 10 being Best For us: Newspaper Advertisement -- 0 Road Signs -- 7 Direct Mail -- 2 Demo Trucks -- 5 Billboards -- 3 Word of Mouth -- 7 WISPA Wants You! Join today! http://signup.wispa.org/ WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/
Re: [WISPA] Most effective Marketing / Advertisement
Ditto that! On Mon, Sep 20, 2010 at 5:32 PM, Mark Nash wrote: > road signs - 7 > word of mouth - 6 but takes a long time > direct mail - 4 > service trucks - 3 > > The trick is to use multiple so that you get 3-4 (touches) to your > potential > client to gain a trust. > > - Original Message - > From: "Marco Coelho" > To: ; "WISPA General List" > Sent: Monday, September 20, 2010 2:28 PM > Subject: [WISPA] Most effective Marketing / Advertisement > > > > What have been the most effective Marketing or Advertising tools some > > of you have used? > > > > Rated 0-10, 0 being worst, 10 being Best > > > > For us: > > > > Newspaper Advertisement -- 0 > > Road Signs -- 7 > > Direct Mail -- 2 > > Demo Trucks -- 5 > > Billboards -- 3 > > Word of Mouth -- 7 > > > > > > > > > > > > -- > > Marco C. Coelho > > Argon Technologies Inc. > > POB 875 > > Greenville, TX 75403-0875 > > 903-455-5036 > > > > > > > > > WISPA Wants You! Join today! > > http://signup.wispa.org/ > > > > > > > WISPA Wireless List: wireless@wispa.org > > > > Subscribe/Unsubscribe: > > http://lists.wispa.org/mailman/listinfo/wireless > > > > Archives: http://lists.wispa.org/pipermail/wireless/ > > > > > > > > > WISPA Wants You! Join today! > http://signup.wispa.org/ > > > > WISPA Wireless List: wireless@wispa.org > > Subscribe/Unsubscribe: > http://lists.wispa.org/mailman/listinfo/wireless > > Archives: http://lists.wispa.org/pipermail/wireless/ > WISPA Wants You! Join today! http://signup.wispa.org/ WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/
Re: [WISPA] Most effective Marketing / Advertisement
road signs - 7 word of mouth - 6 but takes a long time direct mail - 4 service trucks - 3 The trick is to use multiple so that you get 3-4 (touches) to your potential client to gain a trust. - Original Message - From: "Marco Coelho" To: ; "WISPA General List" Sent: Monday, September 20, 2010 2:28 PM Subject: [WISPA] Most effective Marketing / Advertisement > What have been the most effective Marketing or Advertising tools some > of you have used? > > Rated 0-10, 0 being worst, 10 being Best > > For us: > > Newspaper Advertisement -- 0 > Road Signs -- 7 > Direct Mail -- 2 > Demo Trucks -- 5 > Billboards -- 3 > Word of Mouth -- 7 > > > > > > -- > Marco C. Coelho > Argon Technologies Inc. > POB 875 > Greenville, TX 75403-0875 > 903-455-5036 > > > > WISPA Wants You! Join today! > http://signup.wispa.org/ > > > WISPA Wireless List: wireless@wispa.org > > Subscribe/Unsubscribe: > http://lists.wispa.org/mailman/listinfo/wireless > > Archives: http://lists.wispa.org/pipermail/wireless/ > WISPA Wants You! Join today! http://signup.wispa.org/ WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/
[WISPA] Most effective Marketing / Advertisement
What have been the most effective Marketing or Advertising tools some of you have used? Rated 0-10, 0 being worst, 10 being Best For us: Newspaper Advertisement -- 0 Road Signs -- 7 Direct Mail -- 2 Demo Trucks -- 5 Billboards -- 3 Word of Mouth -- 7 -- Marco C. Coelho Argon Technologies Inc. POB 875 Greenville, TX 75403-0875 903-455-5036 WISPA Wants You! Join today! http://signup.wispa.org/ WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/
