Re: Avg. CPC is higer than (Max. CPC * BidModifer)

2016-10-21 Thread Jay Zou
Thank you, Shwetha. On Friday, October 21, 2016 at 3:55:04 PM UTC-4, Shwetha Vastrad (AdWords API Team) wrote: > > Hi Jay, > > If you have set more than one bid adjustment in your campaign, those > adjustments are typically multiplied together to determine how much your > bid will increase or

Re: Avg. CPC is higer than (Max. CPC * BidModifer)

2016-10-21 Thread 'Shwetha Vastrad (AdWords API Team)' via AdWords API Forum
Hi Jay, If you have set more than one bid adjustment in your campaign, those adjustments are typically multiplied together to determine how much your bid will increase or decrease. This might be the cause for the higher Avg. CPC value. You can retrieve existing bid adjustments using