Re: Vertical vs. Product or service

2012-10-29 Thread Jason Stedman
This is correct, your bids for a campaign will only be considered for display in the content network if the campaign criteria match. The vertical criteria should have no effect outside the Google Display Network. Keywords are not assigned to products or services, a product or service has a set

Re: Vertical vs. Product or service

2012-10-29 Thread Ace
Thanks. So just to be clear - when a vertical is assigned to an adword this limits all the ads to be displayed in the content network only at sites of this vertical (I guess google knows to assign each site to a vertical) but in the regular search page it will have no affect? Keywords are ass

Re: Vertical vs. Product or service

2012-10-28 Thread Jason Stedman
A product or service is a categorization of things that are sold online. For a product or service you are trying to market, keywords or placement ideas can be retrieved from the TargetingIdeaService or the "keyword tool". These only include products which are sold or services which are available