Re: What is the difference between ad_group_ad.ad.final_urls and ad_group_criterion.final_urls?

Hi Nelson, This is Carmela from the Google Ads API support team as well. Thank you for getting back to us. Moving forward, kindly note that Google Ads API does have criteria. You may check this API documentation as it contains the criteria available in the Google Ads API. As per this

Re: What is the difference between ad_group_ad.ad.final_urls and ad_group_criterion.final_urls?

I've also read the Google Ads articles Customize landing page URLs for keywords and About the different types of URLs but they don't clarify my doubts. For example, the first

Re: What is the difference between ad_group_ad.ad.final_urls and ad_group_criterion.final_urls?

To be more specific about my doubts, the documentation describes the final URL as follows *The final URL represents the actual landing page for your ad, keyword, or sitelink* So, this confirms that a final URL can be associated with a keyword (which is an ad group criterion), which I had

Re: What is the difference between ad_group_ad.ad.final_urls and ad_group_criterion.final_urls?

Hi Peter. Thanks for pointing me to that article. I understand why URLs are associated with ads. However, I don't understand why they are associated with ad group criteria, which is a concept that exists only in the Google Ads API. Or do criteria also exist in Google Ads? So, could you

RE: What is the difference between ad_group_ad.ad.final_urls and ad_group_criterion.final_urls?

Hi Nelson, This guide discusses what final URLs are for and here, on which entities these can be applied to. For discussing Google Ads concepts such as the relevance of these URLs in either ads or ad group criteria, I would once more recommend reaching out to the Google Ads Product Support

What is the difference between ad_group_ad.ad.final_urls and ad_group_criterion.final_urls?

Hello. My understanding is that an *ad group criterion* can be applied to an *ad group* and, in the Google Ads API, we can have criteria of type "keyword".The concept of "ad group criteria" doesn't seem to exist in Google Ads but just in the API. So, my conclusion is that we can say that we