We haven't done formal research on this either - our funnel has never been
tight enough to really do a/b testing on the way we describe our memberships.
It's worth pointing out that a lot of people paying for coworking - at least
today - don't fall into the most/most/more bucket and mainstream
Flagging this thread as we're currently experiementing with a number of
different package options to balance between affordability for customers and
commercial revenue..
We've recently opened the first coworking space in Jakarta, Indonesia and still
learning how to balance all the hype
Alex,
As many know I am a recovering marketing guy. I've lived and breathed *
transactional* marketing roles at companies like McDonald's Corp (cash
register rings) and Turner Broadcasting (over night ratings) ... along with
many others ... for over 25 years.
One thing that has always been
Alex (as always) makes some great points. One thing that we've never done
is set our usage days on a monthly basis. In our experience members seem
to think better in terms of weeks. We offer 2x 3x days per week Flex
Desk options. Members can select any 2 or 3 days each week to work. Each
Hey Craig,
First, thanks :)
Second, I'm always interested in variables in terms of preference, and using it
to make biz decisions.
How'd you determine that people think better in terms of weeks vs days?
-Alex
--
/ah
indyhall.org
coworking in philadelphia
Got Community?
A couple of things to consider:
1) tiered memberships based on usage creates a clear path of advancement. Given
the opportunity, people will graduate to the next level if the community
helps being them more success and/or happiness
2) Unlimited does something funny to the paradox of choice in
While researching different membership packages across a variety of
coworking spaces I have come to realize that A LOT of coworking spaces
prefer to base their membership packages on a certain number of days per
month rather than on fixed packages per month. For example ill use Indy
Hall
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