I track churn and am fascinated in ways we might reduce it.
For example, raising rates for future members only (as long as people stay
members, they keep the rate they signed up at) seems to work well. Changing
rates of current members up or down seems to cause severe churn.
Can seasonality be
We've tracked member usage since almost day 1, which was 4yrs ago, so we
can see how long a member has been here, when their anniversary date is,
and what their usage patterns are. including when they change membership
levels and to what level when. We also track when a person came in for a
tour so
I recently started calculating average monthly recurring revenue, average
member lifetime, average lifetime of past members, member lifetime value, %
renewal rates (which is the opposite of churn, but its a more emotionally
positive metric) and cost to acquire new members.
How? A lot of sweat and
Fun stuff! Yes, we track this stuff in Nadine and have some staff facing
stats pages that show us some basic data. I'd love to dive deeper and I'm
always trying to recruit data nerds that want to help develop new views
into our historical data. One page we have now lists how long everyone has
be
As the business aphorism goes, it's a lot easier to keep an existing
customer than it is to get a new one.
I know there are a variety of systems out there that people are using, I'm
wondering if anyone is actively keeping track of things like churn and
member lifetime value?
I know that most peop
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