Holtzblatt's Rapid Contextual Design process is basically a clarified
definition of most processes; but especially in the context of
software.
We are thinking of doing contextual inquiry to understand the
decision process customers go through
If I understand correctly, you want to apply her
Hi Mark,
I don`t know K. Holtzblatt's Rapid Contextual Design but I have
successfully used personas I created after doing contextual interviews
to improve travel insurance sales process. Knowing the goals of users
whether they are using a system or a process is very useful and help
give insights
For consultancies selling IxD expertise it gives a 'oooh shiny' moment
for clients (and often for some practioners). Even if the commissioning
client staff member understands IxD it gives a recognisable 'scientific'
sheen to a report and therefore makes it easier to pry open the budget.
