occupational therapy is so confusing.
On Mon, Apr 13, 2009 at 9:11 PM, Ron Carson rdcar...@otnow.com wrote:
Carmen, I think the concept of living life to the fullest IS static.
Living life to the fullest is really a value statement about a person.
In other words, it describes a type of
Mine too :T
On Thu, Apr 9, 2009 at 9:17 PM, Ron Carson rdcar...@otnow.com wrote:
Hello All:
On two different and recent occasions, my comments on the AOTA
president's blog concerning the recent branding campaign were not
posted. While I have no way of knowing who or
Hi Ron,
The only thing I can think of is really what your wife suggested. Maybe see her
do a couple of kitchen tasks and see whether she might need prompt cards or
instructions set out for her otherwise there is not alot else I can think of...
but if she has no goals that she wants to achieve
Ron,
How does she currently perform in the kitchen (min/mod/ max assist/or
verbal cues?). If the patient had completed the cooking prior to the
dementia it is possible that this will be an automatic task for her
like bathing and dressing is still generrally easy for her. I would
then find
Branding is not a way to describe a product it is a way to evoke an
emotional trigger. Nike's Just do it clearly does not explain that
Nike makes shoe, but it clealy evokes an emotional trigger. AOTA has
been trying for many many many years to explain the concept of OT to
the general public
I view the concept of Living Life to the fullest in a dialectic relationship
with he/she who lives it. and in that perspective it is dynamic.
My fullest is relative to my own meter. As an OT I don't present a static,
pre-determined target of fulfillment to my client. Perhaps the best response
As a non-OT, but who has a vested interest in OT, since I am married
to one, I wanted to add my opinion of the branding poster. When I
looked at the poster, I felt nothing. It did not incite me to do nor
think anything other than what does and icecream cone have to do with
OT? I think
Well branding does not work on everyone, but AOTA sources say that the
poster evoked an emotional response on a significant amount of
marketing voluenteers.
-Original Message-
From: Caryn Carson c...@otnow.com
To: cmnahrw...@aol.com OTlist@OTnow.com
Sent: Tue, 14 Apr 2009 8:46 pm
Nike made an even more incredible amount of money on top of its
gazilion because of the power of branding. Branding is not just a
picture or a slogan but a campaign to subconsiously get into the mind
of the public. The Just Do It campaign made some of us believe that
we needed a pair of
Here is a quote from the AOTA president that supports my statements
As a profession, we seem to understand marketing more than we
understand a branding process. Branding is about building the emotional
reaction to a product or service over time. Branding actually starts
with the occupational
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