Re: [TV orNotTV] Olympic broadcasters curb sexual images of female athletes

2021-07-28 Thread PGage
Agreed Adam, although I would argue that the rational presumption is that, to whatever degree the German Women’s leotard reduced the sexual allure of the Olympics, it is not one of the reasons for the large ratings decline. The burden of proof is on those who claim it is. Proof may be too strong a

Re: [TV orNotTV] Olympic broadcasters curb sexual images of female athletes

2021-07-28 Thread Adam Bowie
While we're still in a position where not even all events have equal numbers of competitors of both sexes, I think there's still plenty for the Olympics to do. "Beach" sports undoubtedly play on the sexualisation of competitors, and has been used as a selling point the whole way through, not least

Re: [TV orNotTV] Olympic broadcasters curb sexual images of female athletes

2021-07-28 Thread Kevin M.
On Tue, Jul 27, 2021 at 9:01 PM PGage wrote: > Again, this is not in dispute. I like to look at sexy women as much as the > next old straight creepy cis guy, and I don’t need Ad Men to explain the > appeal to me. > > But sexualization of women athletes is not sex, rather it is the demeaning > and

Re: [TV orNotTV] Olympic broadcasters curb sexual images of female athletes

2021-07-27 Thread Steve Timko
I have never said the desexualizatioon should not take place. I think it should. It will come at a cost of lower ratings. And like sex appeal in commercials, some like the sexualized athletes without recognizing they the sex appeal is triggering them. On Tue, Jul 27, 2021, 9:01 PM PGage wrote: >

Re: [TV orNotTV] Olympic broadcasters curb sexual images of female athletes

2021-07-27 Thread PGage
Again, this is not in dispute. I like to look at sexy women as much as the next old straight creepy cis guy, and I don’t need Ad Men to explain the appeal to me. But sexualization of women athletes is not sex, rather it is the demeaning and trivializing of female athletes. If NBC and the IOC were

Re: [TV orNotTV] Olympic broadcasters curb sexual images of female athletes

2021-07-27 Thread Steve Timko
Sex works in advertising. Sex works in television. https://www.businessnewsdaily.com/2649-sex-sells-more.html Why Sex Sells… More Than Ever Magazine ads featuring sex are on the rise, with the exception of two not-too-sexy industries. - Advertisers use sexual imagery to attract sales of p

Re: [TV orNotTV] Olympic broadcasters curb sexual images of female athletes

2021-07-27 Thread PGage
No, it is not that simple. Nobody doubted that ratings would be down this year, just that the reason would be related to less sexualization of women athletes. You still have not pro even a little bit if evidence to support that even a sliver of the decline is related to this. The news reports on r

Re: [TV orNotTV] Olympic broadcasters curb sexual images of female athletes

2021-07-27 Thread Steve Timko
Sex sells. It's that simple. NBC's Friday night ratings are down 36% from 2016. NBC is already looking at make goods to advertisers because rating are so low. Desexualizatioon is responsible for only a sliver of the decline, I am guessing. But it will take even a bigger chunk in 2024. And even more

Re: [TV orNotTV] Olympic broadcasters curb sexual images of female athletes

2021-07-27 Thread PGage
I am very skeptical of the claim that less sexualizing of female athletes will reduce ratings. If guys want to see images of hot women in bikinis (or even out of bikinis) there are a lot better ways to do that than to suffer through hours of beach volleyball hoping to catch a particularly revealing

Re: [TV orNotTV] Olympic broadcasters curb sexual images of female athletes

2021-07-27 Thread Tom Wolper
On Tue, Jul 27, 2021 at 6:55 AM Steve Timko wrote: > Each Olympics aims to set the highest level of television standards > > https://abcn.ws/2TAIUP3 > > Less sexualized images will mean lower ratings. How much lower, I don't > know. > Can you substantiate this? And even if it turns out that rati

[TV orNotTV] Olympic broadcasters curb sexual images of female athletes

2021-07-27 Thread Steve Timko
Each Olympics aims to set the highest level of television standards https://abcn.ws/2TAIUP3 Less sexualized images will mean lower ratings. How much lower, I don't know. The first unitard picture I saw was of the New Zealand gymnastics team. Before reading the headline to know what the story was