Gervas' little story of salesperson or file clerk is quite true.  It is not
so much about rewards as about personality and attitude.  Even the comment
about bosses and their cars is a reflection of "sales competition".  Selling
is as much about competition and winning as about income and commissions.
But primarily, selling is about building relationships with those around
you. (I ghost a sales newsletter and ghost wrote a sales and personality
book just to learn more - even though I am a hopeless file clerk.)

Selling is a tough, stressful occupation often fraught with partial failures
and having to pick up and begin again on the next account.  Successful
selling should be rewarded.  Now it is true that without the developers and
file clerks, they would not have the products to sell.  But it is the
salespeople interacting with the buyers that set the value on what is
developed.  It is not worth anything until someone is willing to pay for it.

SOA is a marketing initiative as much as an architecture.  It is the rehash
of a lot of things.  This does not mean that it is derivative because it is
stealing from grid and NGOSS and web and Jini and service networks and....
It means that this marketing campaign for changing the way we build software
is succeeding, where the others did not.

Marketing is a necessary but perhaps evil thing.  It often means taking a
term that others have introduced and applying your meaning to it to
associate your brand/product with it - stealing value (hence sex and
shoes?).  This is happening today with SOA - Because the term SOA has become
valuable.  It is up to the members of this list to keep it SOA as true to
its roots and honest as possible,

__________________________________

Wedge Greene             Fine Grain Network

email:  <mailto:[EMAIL PROTECTED]> [EMAIL PROTECTED] 

alt:  <mailto:[EMAIL PROTECTED]> [EMAIL PROTECTED]

web page:  <http://www.finegrain.net> http://www.finegrain.net

mobile: USA 214-566-9755

home: USA 972-562-6355

profile  <http://www.linkedin.com/in/wedgegreene>
http://www.linkedin.com/in/wedgegreene

browse articles  <http://www.ltcinternational.com/inside-out/>
www.ltcinternational.com/inside-out/

**** confidential ****

______________________________________ 

 

<<image001.gif>>

Reply via email to