On Sep 30, 1:06 pm, Phil Sim <[EMAIL PROTECTED]> wrote:
> Thanks for those kind words Geoff,
>
> One thing I will note, is that we were hardly knocked backwards from
> people putting their hand-up to participate. It somewhat reinforces my
> perception that Australian start-ups are really, really poor at
> marketing themselves.
>
> All PR and marketing is iterative. You build relationships, plant
> seeds, keep working it and eventually you get a result. So take every
> opportunity you can get to promote yourself, mix with the press,
> speak, etc. Geoff for instance grabbed the chance even though he is
> pre-launch and as long as he keeps stoking those relationships he's
> built (which with Twitter, etc is so much easier to do than the old
> days) he'll stand a far better chance of getting some good publicity
> when he's ready to talk than simply spamming a bunch of journalists
> who don't know you from a bar of soap with a press release at time of
> launch.
>
> phil
>
> On Sep 30, 10:42 am, Geoff McQueen <[EMAIL PROTECTED]>
> wrote:
I'm one of the journos who attended the event and Phil is 100% right -
Influence is a great way to meet lots of media at the same time and
get to base camp with us, instead of being far more anonymous by going
down the usual PR route. Show us some love, startup folks, and you'll
get some love back. And the usual steaming pile of journalistic
cynicism, of course! But you've got to get thick-skinned enough to
cope with that anyway, so why not start now ...
I'm also one of Geoff's new Twitter followers. And if you want to see
the level of Twitter activity the conference generated, search the
hashtag #IF08.
Simon.
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