Nathan - congrats on having a go, I don't have any heat to add, just a few thoughts. The throttling idea is an interesting one.
Its no surprise social recommendations drive traffic and conversion because word of mouth and reputation are anecdotally better than a megaphone*. - Folks like Vaynerchuck - indexes like Klout - concepts like promoted tweets - Tigerblood/Sheen are driving the mindset that social fanout is a more efficient spend for advertisers BUT all of them pollute the (privately owned) infrastructure without there being filtering or context. We recently coined this the "muffin apocalypse" http://www.dealsta.com.au/2011/08/adma-forum-dm-on-the-street/ - a dystopian vision where companies like Foursquare have business models that rely on broadcasted checkins. The current "best practise" is that a punter gets a free addon to a purchase (a free muffin if they checkin). Foursquare get paid if we are all so cash strapped we trade our social currency for a muffin. The dystopia is where our social streams are nothing but pimped tweets. On a mobile formfactor this kind of spam is even worse. (Douglas Adams' "shoe event horizon" was a better dystopia but you get the idea). I'd guess that twitter will eventually create channels that like a G+ circle allow you to segment /filter your interest. Startups like dealsta and (without speaking for Bron or Mick) friendorse would bet that a purpose driven ecosystem has better S/N ratio that segments on specific interest/commerce/purpose. Music sites (last.fm, pandora, spotify) show that a recommendation ecosystem (even if nasty and commercial at its core) focussed on an interest is more compelling to users. These sites and apps built for solving a specific problem initially compete with generalised infrastructures (twitter/FB) to get sustained attention. But (if done well) retain a loyal audience. Of course these startups will leverage twitter/FB for fanout but not rely on them at the core. Social for serendipity. Sites & Apps for quality. Regards d. * rumours of brand/mass media death are overstated On Sep 15, 10:56 am, n8ores <n8o...@gmail.com> wrote: > Thanks Geoff, > > The idea of We All Shout is that friends and family of your business/ > startup support your business. in this case your friends and family > are happy to spread on a message for you (well i know mine are). The > 276 supporters of We All Shout itself, was simply done to show how > things worked and the power of the system. > > As for spamming, only 1 msg every 7 days is permitted for this very > reason. > > Its strange how people are happy to be bombarded by 7 unsolicited ads > on their facebook profile every time they long on or refresh the page, > but are not open to 1 message every 7 days from someone who is only 1 > degree of separation away from one of their friends. > > Thank you for the feedback, it is very valuable. > > Nathan > > On Sep 15, 9:30 am, Matt <matt.jo...@socialalchemy.com.au> wrote: > > > > > Thanks Geoff, > > > I would agree with you. > > Good response. > > There have been some good calls on SB recently in terms of what is > > appropriate and what is not. > > > Matt Jones. > > > On Sep 14, 12:27 pm, Geoff Langdale <geoff.langd...@gmail.com> wrote: > > > > > also what I should shout to 51,528 people... > > > > The only thing that these 51,528 people seem to have in common is that > > > (at least) one of their friends is an opportunistic idiot willing to > > > pimp out their social network for some sort of short-term advantage. > > > > I don't know what the first 'shout' will be, but the second one will > > > have to be: "Sorry for spamming you guys, it won't happen again". > > > > If anyone uses the system in this fashion you'll just be spamming a > > > bunch of people with no interest in the message. The exact same thing > > > that makes this idea seem superficially attractive (the multiplicative > > > effect) is what makes it bogus. I'm linked to people on social > > > networks to hear what _they_ have to say. I would block anyone on a > > > social network who has decided to use their social presence as a > > > conduit for undifferentiated advertising of this kind. > > > > Geoff. On Sep 15, 10:56 am, n8ores <n8o...@gmail.com> wrote: > Thanks Geoff, > > The idea of We All Shout is that friends and family of your business/ > startup support your business. in this case your friends and family > are happy to spread on a message for you (well i know mine are). The > 276 supporters of We All Shout itself, was simply done to show how > things worked and the power of the system. > > As for spamming, only 1 msg every 7 days is permitted for this very > reason. > > Its strange how people are happy to be bombarded by 7 unsolicited ads > on their facebook profile every time they long on or refresh the page, > but are not open to 1 message every 7 days from someone who is only 1 > degree of separation away from one of their friends. > > Thank you for the feedback, it is very valuable. > > Nathan > > On Sep 15, 9:30 am, Matt <matt.jo...@socialalchemy.com.au> wrote: > > > > > Thanks Geoff, > > > I would agree with you. > > Good response. > > There have been some good calls on SB recently in terms of what is > > appropriate and what is not. > > > Matt Jones. > > > On Sep 14, 12:27 pm, Geoff Langdale <geoff.langd...@gmail.com> wrote: > > > > > also what I should shout to 51,528 people... > > > > The only thing that these 51,528 people seem to have in common is that > > > (at least) one of their friends is an opportunistic idiot willing to > > > pimp out their social network for some sort of short-term advantage. > > > > I don't know what the first 'shout' will be, but the second one will > > > have to be: "Sorry for spamming you guys, it won't happen again". > > > > If anyone uses the system in this fashion you'll just be spamming a > > > bunch of people with no interest in the message. The exact same thing > > > that makes this idea seem superficially attractive (the multiplicative > > > effect) is what makes it bogus. I'm linked to people on social > > > networks to hear what _they_ have to say. I would block anyone on a > > > social network who has decided to use their social presence as a > > > conduit for undifferentiated advertising of this kind. > > > > Geoff. -- You received this message because you are subscribed to the Silicon Beach Australia mailing list. Vist http://siliconbeachaustralia.org for more Forum rules 1) No lurkers! It is expected that you introduce yourself. 2) No jobs postings. You can use http://siliconbeachaustralia.org/jobs To post to this group, send email to silicon-beach-australia@googlegroups.com To unsubscribe from this group, send email to silicon-beach-australia+unsubscr...@googlegroups.com For more options, visit this group at http://groups.google.com/group/silicon-beach-australia?hl=en?hl=en
