Hi Caroline,

I attempted to do customer development while working full time and managing
a two month old child. I got very little done, but enough to see hints that
there was a market worth capturing. Those hints led me to quit my job to
devote myself (and small team by this stage) to customer development, after
which I got masses done in a short space of time. Unfortunately, this full
time cust dev ended up with me realising that the market+tech wasn't ready,
and my team wasn't ideal, so I wrapped things up.

If I had that time again, I'd have stuck with the job for longer, and done
more of the cust dev while employed. I'd try not to let a desire to leave
the job and do a startup distract from critically analysing the feedback I
was getting from people. As for how; I'd push to go part time 3-4 days a
week. I'd try to be hyper-organised ahead of "startup day(s)" by having the
list of people to call/meet sorted out beforehand, and force myself to have
made the first cold-call by 8:30am. I'd call people in Perth/New
Zealand/overseas markets to make use of timezone differences. I'd make sure
only to team up with people who would demonstrate their commitment rather
than just promise it. After that, I agree with Elias that when you're
actually aiming to secure a customer (rather than just work out if they
exist), you need to be working on the startup full time.

And if after all that you find out there's no viable market, then do what I
did and leverage the new network you've established to get a better job
anyway... :-)

Hope that helps,
Tom

On 28 October 2012 07:51, Caroline Gordon <carolinegordon...@gmail.com>wrote:

> Anyone out there dreaming / doing a startup around a fulltime job. I
> suspect there are a bunch of people on this list in that position ;-)
> Just looking for inspiration, I'm coming to the conclusion that customer
> development is next to impossible. You can play around and build a few
> things but to asking if anyone has truly engaged with customers out of
> regular hours (and around the 'rest' of their lives ;-)
>
> Ideas?
>
> Caroline
>
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