Thanks for your feedback guys. All of it is 100% valid. There was a reason why 
I didn't put the actual site www.invoicesmash.com<http://www.invoicesmash.com> 
in my original request and that's because we know we haven't done ANY of the 
optimisations that are needed - we weren't quite ready heh. Besides that, we're 
in beta and the sign up page is beta/placeholder while we get our stuff sorted 
(such as, call to action and pricing etc).
What we'll do is implement a bunch of stuff that we know we have do to the best 
of our ability and then ask you guys to give feedback. I really appreciate the 
help guys.

Mark

From: [email protected] 
[mailto:[email protected]] On Behalf Of Craig Stump
Sent: Wednesday, 28 November 2012 9:34 AM
To: [email protected]
Subject: [SiliconBeach] Re: sign up page optimisation specialists?

Following on from Ollie's comments:

It's actually kinda hard to see where to sign up! Your homepage doesn't have 
any obvious call to action, it's busy (lack of white space), no real flow.

Once I find the tiny 'sign up' link, I'm confronted with a very unappealing 
wall of text. Why put a letter from you there? That's not why people are 
clicking the 'sign up' link. I also almost didn't see the 'get started' link as 
it blends in with the rest of the site design. Make it a button, make it 
obvious.

After clicking the button, I'm taken to the real sign up page - use that 
instead! Tweak the content and headings ("register email address" - huh? It's a 
"sign up" page!). Who's using your product? What benefits does it offer ME? How 
much will it cost? These are critical things I want to know.

So I filled out the signup form and it booted me to the homepage.... now what?!

Happy to go deeper [email protected]<mailto:[email protected]> / 0403 290 
430



On Tuesday, 27 November 2012 15:14:42 UTC+11, Mark B wrote:
So I'm lucking out on finding a specialist in sign up optimization and design. 
It seems these folks are the unicorns of the Australian startup community. I 
hope I'm wrong. Freelance folks, consultants, employees moonlighting on the 
down low... whatever I don't care. Work could be done remote (overseas) I 
suppose.

If you're one of these unicorns or you know of one of them can you drop me an 
email or flick a referral??

Thanks,
Mark
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