I've been working with Bosco & Pocketbook team on their landing page design 
and eDM's. I've also created a landing page recently for our new mobile app 
agency services: http://apps.nativetongue.com/

Some quick tips on landing pages that have worked for me:
- Landing page serves one purpose only.
- Have clear and prominent CTA (Call To Action). The bigger the button, the 
better!
- Only one CTA (focus user on one action)
- Above The Fold real estate is extremely valuable. Don't waste it! 
- Have your CTA button above the fold
- Put more detailed info below the fold
- Repeat CTA button several times on the landing page (always prominent).

More resources here:
http://unbounce.com/landing-page-examples/built-using-unbounce/beautiful-landing-page-design-examples/
http://www.business2community.com/online-marketing/landing-page-optimization-101-5-quick-tips-for-smarter-lp-design-0240644
https://theyec.org/how-to-double-your-landing-page-conversion-rates/

Cheers, 

Matt Ho
Native Tongue
@inspiredworlds

On Thursday, 29 November 2012 15:13:15 UTC+11, Bosco Tan wrote:
>
> Mark, I think you can do this yourself through some testing.
> Check this out 
> http://37signals.com/svn/posts/2991-behind-the-scenes-ab-testing-part-3-final
>
> We've been trying some of this with Pocketbook (https://getpocketbook.com)
>
>
> On Tuesday, November 27, 2012 3:14:42 PM UTC+11, Mark B wrote:
>>
>>  So I’m lucking out on finding a specialist in sign up optimization and 
>> design. It seems these folks are the unicorns of the Australian startup 
>> community. I hope I’m wrong. Freelance folks, consultants, employees 
>> moonlighting on the down low… whatever I don’t care. Work could be done 
>> remote (overseas) I suppose. 
>>
>>  
>>
>> If you’re one of these unicorns or you know of one of them can you drop 
>> me an email or flick a referral?? 
>>
>>  
>>
>> Thanks,
>>
>> Mark
>>  
>

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