@Matt, what you said is all correct but as a user I'm still limited and I think you can still improve your page. You have a secondary CTA in your red banner at the top of your page for the "$1000 off". Why isnt this a link to enquire? Thats the very first thing I decided to click to see what would happen. Nothing.
Most importantly to get the highest number of conversions (and this applies to e-commerce too) is to be aiming to always reduce the number of steps for your user to complete a goal. Why should I hit your enquire button, when you could have had the form embedded directly in the page, instead of the button. Make the form stand out. I suggest you do some A/B testing (one as it is now, and the other exact same but replace button with the form directly) and see whether conversion improves. Optimisation is about analysing what areas need improvement and then executing those changes under controlled experiments with your traffic, then measuring the results. If it's an improvement, great! Keep the change. If not, revert back or try something else. You are trying to squeeze every possible successful conversion with this page. Why a green button, why not red or blue? Large image, smaller image. Image on the right, form on the left, or vice versa. On Thu, Dec 6, 2012 at 12:46 AM, Matthew Ho <[email protected]> wrote: > http://apps.nativetongue.com/ -- Kind regards, Oliver Maruda --- Mobile: +61 425 710 662 | Skype: olivermaruda | -- You received this message because you are subscribed to the Silicon Beach Australia mailing list. Vist http://siliconbeachaustralia.org for more Forum rules 1) No lurkers! It is expected that you introduce yourself. 2) No jobs postings. You can use http://siliconbeachaustralia.org/jobs To post to this group, send email to [email protected] To unsubscribe from this group, send email to [email protected] For more options, visit this group at http://groups.google.com/group/silicon-beach-australia?hl=en?hl=en
