Hi Adrian, 

Thanks very much for your feedback!  All very important points to consider 
and will take on board.  I will have to check out Pozible.

Cheers, 
Melissa

On Tuesday, January 22, 2013 8:57:40 PM UTC+10, Adrian Bunter wrote:
>
> Hi Melissa,
>  
> You should check out Pozible (www.pozible.com). They are the clear leader 
> in Australia for crowdfunding campaigns. Their site (and Facebook page) has 
> some hints and tips around running a successful campaign.
>  
> I have followed a few successful campaigns and some things I think make 
> them successful:
> - great story (you want to get people to associate with it in some way)
> - great video and great content on the project (if people have clearly 
> gone to some significant effort to setup the campaign, they are more likely 
> to put in effort into the project to make it successful
> - huge "PR" effort by the promoter. You need to get out and talk about it, 
> get press coverage. I think providing updates to the campaign are helpful 
> as well.
>  
> I think one of the biggest mistakes people make is that they think by just 
> listing the project and the crowdfunding platform having lots of traffic 
> will result in their project being successful. It won't. The project 
> creators need to work hard at it.
>  
> Good luck with your planning and your campaign.
>  
> Regards
> Adrian
>  
>  
>

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