Moz offer a pretty great resource for learning SEO @ http://moz.com/learn/seo
Agree that SEO is always changing but fundamental principals like Pagerank tend to stay fairly consistent I find. Moz explain these principals in a palatable manner and are keeping it updated with the latest trends too. Much of the content is free but all becomes unlocked on their $99/month pro plan. One of their products Open Site Explorer is super helpful identifying weaknesses in your SEO and observing how you compare to competitors. Worth trying out for a few months while you go on the quest to learn as much as you can I would suggest. All the best. Dan ——————————————————————————— Dan Miles • 0488 200 083 | *Code 4 <http://code4.com.au/> • *1300 26 33 40 On 11 June 2014 08:57, Matt Salter <[email protected]> wrote: > Thanks Alistair, Alex and Hugh, > > I agree with both Alistair and Hugh! That is, I'm well aware of the > complexities and ongoing workload of SEO and CRO (I work in marketing) and > know that it is a specialist role and requires continuous education on the > latest Google algorithms, keyword performance and the activity of the > competitors in your keyword space. Because I understand this, my first > preference would be to outsource to experts - if you don't have (and aren't > interested in building) the in-house expertise, then an SEO company is > great. However, given that we have in-house marketing, don't want to > outsource SEO indefinitely and want to provide relevant PD and up-skilling > for our marketing staff, what we want to do is start training someone up > in-house to be the specialist rather than being reliant on outsourcing for > the rest of our business life. > > Thanks for the tips and discussion! > > Cheers, > > Matt > > -- > -- > You received this message because you are subscribed to the Silicon Beach > Australia mailing list. Vist http://siliconbeachaustralia.org for more > > Forum rules > 1) No lurkers! It is expected that you introduce yourself. > 2) No jobs postings. You can use http://siliconbeachaustralia.org/jobs > > > To post to this group, send email to > [email protected] > To unsubscribe from this group, send email to > [email protected] > For more options, visit this group at > http://groups.google.com/group/silicon-beach-australia?hl=en?hl=en > > --- > You received this message because you are subscribed to the Google Groups > "Silicon Beach Australia" group. > To unsubscribe from this group and stop receiving emails from it, send an > email to [email protected]. > For more options, visit https://groups.google.com/d/optout. > -- -- You received this message because you are subscribed to the Silicon Beach Australia mailing list. Vist http://siliconbeachaustralia.org for more Forum rules 1) No lurkers! It is expected that you introduce yourself. 2) No jobs postings. You can use http://siliconbeachaustralia.org/jobs To post to this group, send email to [email protected] To unsubscribe from this group, send email to [email protected] For more options, visit this group at http://groups.google.com/group/silicon-beach-australia?hl=en?hl=en --- You received this message because you are subscribed to the Google Groups "Silicon Beach Australia" group. To unsubscribe from this group and stop receiving emails from it, send an email to [email protected]. For more options, visit https://groups.google.com/d/optout.
