Nice, veddy nice.
 
 But no cigar, not yet, anyways.
 
Location, for one; changes, subtle or otherwise, in size, shape, use of font, many other things, indicative of 'suitability' or otherwise of the magazine for reading by Jogeshwar Dutta.
 
Test it for yourself: how many EPWs have you read in the last ten years?
 
 There is an exposed flank here, in case you wish to counterattack in force...

Udhay Shankar N <[EMAIL PROTECTED]> wrote:
Indrajit Gupta wrote: [ on 02:07 PM 9/30/2006 ]

>Does the news-stand or subscription price matter? No, not really. It
>gets subsidised the more the advertising support increases. Now look
>where we are. By aiming for a richer audience, we can actually lower
>the price. The others, who have lost out to this positioning, are
>more heavily dependent on news-stand and subscription pricing, hence
>that is less subsidised, hence their readers pay more. So we land up
>paying less for rich content, paying more for dumb content, and we
>also land up pushing the rich stuff at the well-off, while the
>dumbed down content goes to the less affluent.

This Does Not Compute (not necessarily, that is). What, precisely, is
to stop *anybody* from reading the new _Time_, as opposed to the old _Time_?

You're conflating, it seems, two related but separate issues.

Udhay

--
((Udhay Shankar N)) ((udhay @ pobox.com)) ((www.digeratus.com))





Indrajit Gupta
'Ramsharan', 396, TT Krishnamachari Road,
Teynampet,
Chennai 600 018.
 
+914455511138
+919884375777


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