Calorie counts
Ed Pilkington
New York: It was the first city in America to ban
trans-fats from food outlets. Now New York has set
another U.S. first — from Monday , larger food chains
such as McDonald's, Dunkin' Donuts and Starbucks must
display the calories of their products on menus.

The new rules apply to all chains with at least 15
outlets across the country — which in the case of New
York accounts for 2,000 restaurants.

The city authorities say the reform will help New
Yorkers get a better sense of what they are eating as
part of the on-going battle against obesity and
diabetes.

Over the next five years, the city says, the labelling
will help prevent 1,30,000 New Yorkers from becoming
obese and 30,000 from developing diabetes.

Some New York outlets had already begun to show
calorie counts on their menu boards by the end of last
week. Starbucks had also started to display its
calories. That revealed that a venti Java chip
frappucino packs in 600 calories. McDonalds had yet to
post its counts. From Monday, all eyes will be on its
outlets, together with the other fast-food chains. If
they fail to meet the regulations by June 3 they will
face fines. — (c) Guardian Newspapers Limited, 2008

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