We've already had that discussion. Students only use what will provide the best opportunity for employment upon graduation. They'll only use other stuff if forced by curriculum or if they have an elective to burn.
Universities stock whatever they can get cheap, but promote/teach what gets their students recognition and placement tin the workforce. Many of these decisions are decided by the adjunct staff as they are the ones teaching the software. They often recommend what they use in the day jobs. The only way to expand a product's viability is to increase it's market share in the studio ranks. To do that requires the product be completed so it can compete for that market share. The issue with softimage is they implement great ideas, but often don't finish them, or finish them so quickly there are a ton of bugs. While the developers are very aggressive in fixing bugs, the customer doesn't see that until the next release which is long after the impression is made. In some cases it's a game of whack-a-mole as new bugs pop up in different areas creating a perpetual cycle. Finish the product to give it real life marketing team can take that life and give it voice. As studios hear the voice, sales increase creating a wave Freelancers and outsources catch the wave and ride it passing the word onto the street Universities catch the word on the street from the studios and put the ideas into the air Students inherit ideas from thin air via osmosis to become the next generation of user. From: softimage-boun...@listproc.autodesk.com [mailto:softimage-boun...@listproc.autodesk.com] On Behalf Of john clausing Sent: Thursday, September 13, 2012 1:40 PM To: softimage@listproc.autodesk.com Subject: Re: In case you missed it.. posting cool spots, movies, etc. that were made with the software. i really think the MOST important way to build Softimage is getting students using it......full stop :) ________________________________ From: Maurice Patel <maurice.pa...@autodesk.com<mailto:maurice.pa...@autodesk.com>> To: "softimage@listproc.autodesk.com<mailto:softimage@listproc.autodesk.com>" <softimage@listproc.autodesk.com<mailto:softimage@listproc.autodesk.com>> Sent: Thursday, September 13, 2012 4:26 PM Subject: RE: In case you missed it.. One area I would like to get feedback on is how do we get the right things happening on facebook? Advertising is way beyond our budgets in general and not very effective unless we have a very specific call to action (e.g. upgrades), as a result most advertsing is driven by sales promos. However I actually think there are better and more viral ways of getting the word out. Recently we have been having more success with SM. We have had a lot of success with our Softimage page (now at over 20,000) as well as the Digital Media page http://www.facebook.com/AutodeskDigitalMedia , which for the reasons described here, is becoming a bit of a second Softimage home. Maurice Maurice Patel Autodesk : Tél: 514 954-7134 -----Original Message----- From: softimage-boun...@listproc.autodesk.com<mailto:softimage-boun...@listproc.autodesk.com> [mailto:softimage-boun...@listproc.autodesk.com<mailto:softimage-boun...@listproc.autodesk.com>] On Behalf Of Len Krenzler Sent: Thursday, September 13, 2012 3:49 PM To: softimage@listproc.autodesk.com<mailto:softimage@listproc.autodesk.com> Subject: Re: In case you missed it.. That's great to hear! I'd have to agree, SI is a fantastic and very complete solution for small to mid size shops. Hopefully, there is some targeted advertising in this area. On 9/13/2012 1:39 PM, Maurice Patel wrote: > Still reading, and the discussion has been stimulating as we start > planning for next year's activities (can't say more rev accounting at > all that) maurice > > > Maurice Patel > Autodesk : Tél: 514 954-7134 > > From: > softimage-boun...@listproc.autodesk.com<mailto:softimage-boun...@listproc.autodesk.com> > [mailto:softimage-boun...@listproc.autodesk.com<mailto:softimage-boun...@listproc.autodesk.com>] > On Behalf Of Paul > Griswold > Sent: Thursday, September 13, 2012 12:25 PM > To: softimage@listproc.autodesk.com<mailto:softimage@listproc.autodesk.com> > Subject: Re: In case you missed it.. > > Softimage is without-a-doubt the best choice for small shops and freelancers > (out of the 3 products Autodesk offers). Could it be that nobody is left who > really knows what Softimage has/can do? > > So... Maurice, if you're still reading, maybe you can consider some of this? > > Softimage comes with Softimage Illusion, also known as the FXTree. It's a > fully featured, node-based compositor that's built right into the app. > > See: > http://softimage.wiki.softimage.com/xsidocs/compositing_intro_AboutXSI > Illusion.htm > > FaceRobot, a $100,000 facial animation system comes included with Softimage! > > See: http://softimage.wiki.softimage.com/index.php/Category:FaceRobot > > CrowdFX - crowd simulations. Why invest in Massive? > > See: http://www.youtube.com/watch?v=3Toyh0_doko > > Lagoa Multiphysics - https://vimeo.com/13457383 > > Syflex cloth - ICE version! > > http://www.youtube.com/watch?v=qxtdAvvo0KU > > The Softimage Animation Mixer - a non-linear animation editor: > > http://softimage.wiki.softimage.com/xsidocs/animmixer1.htm > > Then there are all the included animation rigs & rigging guides that > automatically build a functional, well made rig for you. > > Anyone else care to add? > > -PG -- _________________________________________________ Len Krenzler - Creative Control Media Productions Phone: 780.463.3126 www.creativecontrol.ca<http://www.creativecontrol.ca/> - l...@creativecontrol.ca<mailto:l...@creativecontrol.ca>
