Nice job and story tools! Congrats to all involved, and thanks for sharing Andy :D
2013/8/2 Daniel Brassard <dbrassar...@gmail.com> > Thanks Andy for the inspiring story. > > Link added to this story and the ad on "Great Work done with Softimage" on > si-community. > > Cheers! > > Dan > > > On Fri, Aug 2, 2013 at 7:33 AM, olivier jeannel > <olivier.jean...@noos.fr>wrote: > >> Super movie, super story and super pluggin ! >> >> >> Le 02/08/2013 12:56, Leonard Koch a écrit : >> >> This was intense but fun. >> LK Fabric is indeed soon coming to a Softimage near you. >> Thanks for the write-up Andy! >> >> >> On Fri, Aug 2, 2013 at 12:34 PM, Vladimir Jankijevic < >> vladi...@elefantstudios.ch> wrote: >> >>> Very cool! This should actually be something for Autodesk to make a >>> Marketing Case out of it. This is how Softimage should be marketed and >>> sold. This is the real power of the tool we all are using day in day out. >>> Congrats to all involved! >>> >>> Cheers >>> Vladimir >>> >>> >>> On Fri, Aug 2, 2013 at 4:53 AM, Darren Macpherson >>> <darren...@gmail.com>wrote: >>> >>>> Awesome spot guys, well done to everyone involved. Thanks for >>>> sharing Andy, a nice little ray of Soft sunshine after some heavy reading >>>> on the list this week. Looking forward to seeing the others. >>>> >>>> D >>>> >>>> >>>> -- >>>> darren macpherson | 3d artist | +2772 355 0924<%2B2772%20355%200924> | >>>> www.darrenmacpherson.com | dar...@darrenmacpherson.com | skype: >>>> darren.macpherson >>>> >>>> >>>> >>>> On 2013/08/02 06:05 AM, Andy Moorer wrote: >>>> >>>> Hi gang. I wanted to give a shout out to the folks who worked on Nike >>>> Evolution, it just posted. Those who weren't involved, this is a pretty >>>> nice story... >>>> >>>> A young studio, Royale, got interested in this ICE buzz and invited a >>>> number of us from the list to visit the studio and work on a commercial. >>>> Their designers had been watching cool stuff on ICE for a while, admiring >>>> Tim Borgmanns work and the tools Eric was writing, and had tried >>>> Exocortex's tools for maya. They decided this was pretty neat and when they >>>> got a chance to reach out, they took it. >>>> >>>> The brief was to take what Digital Domain had accomplished (about a >>>> year ago?) with "Biomorph" and introduce a new product with an effect >>>> similar to the Biomorph knitting sequence... But with a small team, for a >>>> very short produvtion duration and a fraction of the budget. >>>> >>>> Oh and three commercials, not 1. >>>> >>>> These are the times we live in. >>>> >>>> Given this challenge, Royale turned to the ICE community they had >>>> been eyeing... names were passed around and folks talked to and consulted. >>>> In the end I wound up CG sup, leaning heavily on Ciaran Moloney as lighting >>>> lead and Leonard Kotch as a tool builder. Steven Caron took a short break >>>> from Whiskytree to lend a hand with some pipeline tools and general >>>> expertise, Billy Morrison dove in with me on VFX, and aside from that we >>>> had the help and assistance of Royale's maya artists and designers. And not >>>> a few of you on the list helped by offering the studio names and advice >>>> when contacted. >>>> >>>> So the job was greenlit and we started the clock - about three weeks, >>>> from installing Softimage to delivery. >>>> >>>> http://youtu.be/932FiLPe4kc >>>> >>>> We rented a farm and populated it with 25 Arnold nodes, the folks at >>>> SolidAngle were awesome, plugged everything in and made the spot. Our >>>> principal tool was ICE, specifically a very cool and robust system Leonard >>>> Kotch put many hard hours in to create which we called "LKFabric" and >>>> inspired by the example Psyop's Jonah Froedman has set earlier, Anto's >>>> "knit the strands," and earlier work Polynoid did with their "carbon" spot. >>>> >>>> Leonard went all the way with LKFabric... it let us manage some of >>>> the complexity of trying to get the major components of the shoe to weave >>>> themselves procedurally, from fibers, to threads, to cloth. Because the >>>> next spot, which we're wrapping up right now, required us to get in on >>>> individual fibers in extreme macro shots, Leonard built the system in an >>>> abstracted out manner, unsimulated, and supporting motion blur etc. I would >>>> send him pages and pages of feedback and requests, and he chewed away at it >>>> like a trouper. Pretty outstanding Leonard, I owe you many beers. >>>> >>>> Royale has been kind enough to agree to share the system out to the >>>> community, through Leonard, some time after the final project wraps. >>>> >>>> Ciaran, Billy and Steven worked similarly hard and with the same good >>>> cheer we see so often here on the list. This is why I like Softimage so >>>> much, it attracts artists of this calibre and can do mindset. I should >>>> add that emTools, emTopo and polygonizer were used as well, though largely >>>> in the design phase and for an effect that was later cut (no fault of the >>>> tools lol the idea just didn't gel with the client.) Thanks Eric! >>>> >>>> It's very rare for a small studio with literally no staff using >>>> Softimage to get excited over ICE and have the courage to jump in with it >>>> no hold barred, for multiple spots, like Royale did. I can't express more >>>> admiration for their willingness to try something new and embrace ICE the >>>> way they did for these jobs. >>>> >>>> The results may not be earth shattering but the client and the studio >>>> are happy and the other ice-heavy spot is looking cool too. In a time where >>>> we are all concerned with where Softimage may be headed it was really >>>> gratifying having a maya studio step out of their comfort zone and place >>>> all their chips on Softimage with one of their major clients like that. >>>> >>>> So I wanted to take a minute to share the story and thank the people >>>> on this list who contributed, both those of us who worked on the project >>>> directly and the guys who extended advice and friendship to the studio >>>> willing to take a chance on softimage like Todd Akita, Rob Chapman, the >>>> gang over at Whiskytree and many others. Thanks guys. >>>> >>>> >>>> >>> >> >> > -- Gustavo E Boehs http://www.gustavoeb.com.br/blog
