> On 19 Feb 2017, at 16:58, Jonathan Moore <[email protected]> wrote:
> 
> Jordi, I'm on your side of the discussion and for many of the same reasons 
> but it must also be said there are studios doing very good business off the 
> back of primary host DCC's supported by 3rd party plugins. The C4D business 
> model has been based off this premise for a very long time. ;)

Certainly, I am not saying there is only one way and if I was doing motion 
graphics it is easy to see the community is very successful.

> The primary reason is that some artists don't click with the more technical 
> side of 3d in general terms and procedural workflows in particular. And 
> there's nothing wrong in this. If you look at a sector like motion design, 
> which has very short project turn arounds and where the practitioners are far 
> more likely to have come from a traditional arts background (fine art or 
> graphic design), you can see why the hosts and plugins business is still in 
> rude health. The reason that C4D and AE are the bedrock for many studios 
> working in this sector is that they're both heavily focused on intuitive non 
> technical artist workflows. 

May be but the new wave of artists/designers I have met are certainly not 
afraid of getting onto very technical stuff… is this a trend? I think so but I 
may be wrong here.

> There's great work being produced by artists that have an inability to think 
> programmatically. And it's important that products exist to cater to these 
> artists; Houdini is certainly a product I'd never recommend to someone that 
> finds programming concepts difficult to grasp.
> 
> I ran a full service design agency for a good many years servicing Levis, 
> Amnesty, Channel 4, Adidas & Penguin amongst others. I sold the agency on to 
> a larger network in 2009 due to long term ill health but our studio model and 
> breadth of output was very similar to Man vs TV - http://mvsm.com/ 
> <http://mvsm.com/> - who I guess your familiar with as Simon Holmedal was 
> recently featured by SideFX showcasing his Houdini work (plus they're pretty 
> well known within the London creative community). In that type of agency many 
> of your best artists have an inability to think programmatically and their 
> number outweighs TD's like Simon Holmedal greatly.

Sure but don’t underestimate the situation, like new directors that think 
multiple media in a natural form and are a one man band compared to old school 
ones, this is changing. (In my opinion)

> As I mentioned earlier in this thread, I think the lines between the art and 
> engineering have blurred dramatically for the latest generation of creative 
> talent entering the workplace. And this in turn will very probably change the 
> makeup of creative businesses servicing the sector.
> 
> I have great admiration for the approach you've taken at Glassworks and think 
> it's an approach that will be taken by far more businesses in the creative 
> sector; especially in this age of rapid development where integrating new DCC 
> builds across the studio is far easier if it doesn't have to factor the 
> integration of 3rd party plugins with equal rapid development paths. However 
> at this point I still feel that Houdini isn't necessarily the right package 
> for everybody. It may be easier for a studio to be centred around a less 
> technical DCC like C4D, and 3rd party plugins specific to their needs.

Very possible, but they better bring real value to the material they produce.
jb

> 
> On 19 February 2017 at 15:15, Jordi Bares <[email protected] 
> <mailto:[email protected]>> wrote:
> 
> > On 19 Feb 2017, at 14:44, Tom Kleinenberg <[email protected] 
> > <mailto:[email protected]>> wrote:
> >
> > For the front end of the pipeline Zbrush is the de-facto digital maquette 
> > package and a lot of senior modellers seem to be pushing it further along 
> > the pipeline (blendshape creation, variation building, that sort of thing. 
> > The retopo is still a problem but Pixologic's getting better at it and 
> > there are alternatives like 3DCoat.
> 
> Have you tried the topobuild tool in Houdini? Getting there…
> jb
> 
> 
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