I don't really understand your point about "Bear in mind, images of
darkness and death might have a much more negative impact in other
cultures" 

The name of the product is SpamAssassin..  Assassin by its nature means
killing. 

If the issue is darkness and death, the name must be changed..

SpamFluffyBunny does not really tell anyone that it ends spam.

Just $0.02

Original Message:
-----------------
From: Daniel Quinlan [EMAIL PROTECTED]
Date: Wed, 11 Aug 2004 11:42:33 -0700
To: [EMAIL PROTECTED], [EMAIL PROTECTED],
[EMAIL PROTECTED], [EMAIL PROTECTED], [EMAIL PROTECTED],
[EMAIL PROTECTED], [EMAIL PROTECTED]
Subject: Re: another round on the SpamAssassin logos?


Walter Kobylanski <[EMAIL PROTECTED]> writes:

> Ouch! ;-)
> Well, in a few hours we will send an update on our logo.
> We will try to make some final improvements: better 'typo', colors...

Cool.  I look forward to it.  The tie between the logos was quite
literally a tie.  In pair-wise comparisons between those three, each
submission won 4 times and lost 4 times (with 8 developers voting):

   42,33,37
   42,37,33
   33,37,42
   42,33,37
   37,33,42
   37,33,42
   42,33,37
   37,33,42

  (42 came in first once more than 37, but also came last once more too.
  33 was the most frequent second choice and only came in last once.)

I'm just looking for the logo that I think best preserves the branding
that we've built up over time.  Given our success, I think we'd be crazy
to try to completely change our brand image.  I believe we do want
something more professional, corporate, and serious than our current
logo, but not too harsh (death) or too boring (excessively corporate).
I only have one vote, of course.  ;-)

Bear in mind, images of darkness and death might have a much more
negative impact in other cultures.

Daniel

-- 
Daniel Quinlan
http://www.pathname.com/~quinlan/

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