« Sennheiser realizes that content is king and that for any new technology to 
gain traction, it must be easy to develop in. Sennheiser is therefore looking 
to help content creators take advantage of their 3D audio platform with 
easy-to-use recording and modeling tools.

On the capture front, Sennheiser will feature a virtual-reality microphone. 
Unlike traditional microphone designs, the new mic will capture high-quality 
audio in four quadrants. Sennheiser says the mic was designed in coordination 
with VR content producers. The VR mic is scheduled to launch in the third 
quarter of 2016. In 2017, Sennheiser will ship a software plug-in that will be 
bundled with the same mic for VR content post-production. »

From 
http://www.techhive.com/article/3019706/home-audio/sennheiser-launches-new-flagship-headphones-the-hd-800-s-and-moves-into-the-3d-audio-space-with-amb.html
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