My post was about advertising and what it really appeals to, and how 
that affects our lifestyles and purchases.

Not only is advertising capable of shaping purchase and lifestyle 
decisions, but there are limits to individual freedom in any society 
when it comes to safety and shared resources.

  Since roads, air, steel, oil, water and hospital beds are shared 
resources, those who are concerned about resource use and rational 
transportation choices have every right to question the validity of the 
SUV as it has been promoted, not as a box of steel on a frame that is 
actually needed by some people. We have always had trucks. We have not 
always had trucks in the numbers that they are being used today - a 
very large proportion of the automotive fleet. Was there some big 
demographic shift that caused this? No. More people live in cities, 
fewer have kids, there is more asphalt...so why more trucks?

   If you wanted to ride a higher horse and wear a bigger hat, nobody 
cared, but we're sort of past that era, you know? That goes contrary to 
what is supposed to be great about the US (and Canada). The frontier 
has gone missing and been replaced by suburbs, for millions of our 
generation, and we have not come to grips with that reality - we want 
to avoid it and pretend it did not happen while we weren't looking. But 
it did.

So Curtis, defend your lifestyle, your trip planning and your actions. 
Fine. But you are off in the fringe area of a clearly defined 
demographic profile, which "ALL" profiles possess.

  I am sure that if we try really hard we can find some advertising that 
does not appeal to the elements noted, as well - but car and truck ads 
sure do.

An auto executive said it best a few years ago, and was completely 
sincere and candid in his remarks:

"If you think the auto business is about selling transportation, you 
are not going to last long at it" (to paraphrase a little)

Edward Beggs





On Friday, February 28, 2003, at 03:46 PM, csakima wrote:

> Yes, I have a huge difficulty with sweeping statements that say ALL 
> (people
> of my nationality)  .. or ALL (people of my religion)  ... or ALL 
> (people
> who were born where I was born).   Especially when I  *do NOT* .... 
> act (or
> look like .. or have an attitude) like "all" those people "are suppose 
> to
> have".
>
> Just irks me.   And pisses me when laws/rules/policies are made "in
> response" to "those people being like that".
>
> Curtis
>



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