(re-posting w/o the screenshot - the mailing list gods complained)

Thanks so much John for putting this video together, and I'm sorry the 
community can't view it.

Here's my notes on John's video ("C****" are my way of obscuring the names of 
the users):

W**** 1:00
 - Sync made more sense when it showed her the data she was syncing
 - doesn't need passwords on phone because she doesn't go to sites she needs 
passwords on her phone
 - de-selected History but didn't explain why
 - doesn't use bookmarks
 - likes tab syncing

T**** 1:39
 - predicts what it will sync
 - will use history to find things he needs to visit again

M**** 2:13
 - unclear at first what it's syncing because guesses reasonably
 - doesn't want to sync history (doesn't get the value prop)

A**** 3:08
 - wants Roboform synced 

K**** 4:19
 - doesn't know how to add her phone (thinks she can add it after she logs into 
desktop)
 - also doesn't see the value prop of history syncing
 
My main takeaway: 

Selling sync's value prop as a verbatim list of datatypes it syncs doesn't cut 
it. These are, IMO, implementation details. The benefits are not clear, 
*especially* for history. IMO, the test users wanted to disable history sync 
because they didn't see any benefit in enabling it. 

Take a look at Chrome sync's value prop page:

https://www.google.com/intl/en/chrome/browser/signin.html

"History" is scarcely mentioned. Instead, "Omnibox, Get autocomplete 
suggestions for the sites you visit most." (screenshot attached)

"History Sync": wtf.
"Awesomebar Sync": hell yes.

-chris

On Aug 28, 2013, at 1:47 PM, John Gruen <[email protected]> wrote:

> User testing video highlighting data type selection: 
> https://mozilla.box.com/s/suy4c5d8ktu7t1vtei1a
> 
> To access the video, you must have a Mozilla Box acct. I can find alternate 
> means of sharing if need be. 
> 
> This video highlights three interrelated findings: 
> 
> 1. Different users want different data types synced.
> 
> 2. Choice promotes a better mental model of PiCL.
> 
> 3. Users may not understand the value-added of syncing history and/or there 
> may be benefit in more refined methods of syncing history (most visited 
> sites, etc.)
> 
> 
> 
> 
> ----- Original Message -----
> From: "Karen Rudnitski" <[email protected]>
> To: "Mark Finkle" <[email protected]>, "John Gruen" <[email protected]>
> Cc: "Chris Karlof" <[email protected]>, [email protected], "Richard 
> Newman" <[email protected]>, [email protected]
> Sent: Wednesday, August 28, 2013 10:29:34 AM
> Subject: RE: Per-device syncing preferences beyond engineering milestone 1
> 
> I am of the opinion at the moment that there are – and can be – services 
> attached to the Firefox Account. I think the biggest point of debate is how 
> granular the ‘services’ get.
> 
> 
> 
> If I were to think about what syncing ‘my’ firefox would be, it would be a 
> group of what you would define as a bunch of separate services – where I see 
> that grouping as what helps define what ‘my’ firefox would be.  I think 
> about what makes our current experience Firefoxy, and I think about password 
> management, about the awesomebar behaviour and my bookmarks (I don’t really 
> think about tabs at all). Therefore I see this as ‘one’ service that we 
> would be attaching to the account – and for the more ‘wizard’ like 
> behaviour, we should be able to allow users to choose what is syncing. But 
> we should be appealing overall to the larger market who are looking for 
> ‘their’ firefox on more than one ‘device’ and ensure they understand what is 
> syncing and why as per good contextual messaging (as per MVP request).
> 
> 
> 
> Future services can then be attached to the Firefox Account – either as a 
> collection of smaller ones or disparate, standalone options depending on 
> what and how we implement.
> 
> 
> 
> I don’t think there is any disagreement about attaching disparate, separate 
> services to the Fx Account as I think we all see this as the mechanism to 
> provide an expanded set of options valuable to the user. I think the biggest 
> point of debate if what makes ‘my firefox’ ‘my firefox’ – a collection of 
> smaller ‘services’ or individually chosen services. I’m still leaning 
> towards the former instead of the latter, because I’m thinking about our 
> segmentation and that I think we have fallen down on providing good, 
> understandable context in the past (which I am confident we can fix for MVP 
> given our UX and copywriting skills within the org).
> 
> 
> 
> Karen
> 
> 
> 
> From: Sync-dev [mailto:[email protected]] On Behalf Of Mark 
> Finkle
> Sent: August 28, 2013 8:20 AM
> To: John Gruen
> Cc: Chris Karlof; [email protected]; Richard Newman; [email protected]
> Subject: Re: Per-device syncing preferences beyond engineering milestone 1
> 
> 
> 
> 
> 
> When you say that we should think about data types as 'first class services' 
> I understand you to mean that they demand more respect than the humble 
> (deeply nested) check box provides. I agree to an extent, and think we can 
> focus more closely on how we display PiCL as well as the UI/UX of selecting 
> individual data types. However, I think it's super important to do all of 
> this under the clear aegis of one central service. To wit, it seems like we 
> should be thinking about data types as user-determined touch points that 
> help define the service.
> 
> I disagree with the concept of "one central service" and instead think about 
> it like "many identity attached services" connected to a Firefox Account. 
> There are many more services on the "future list" that would also be 
> connected to a Firefox Account.
> 

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