t-and-f: Truth in advertising?

[Dgs1170]

Conway says that the general populace loves distance running, and sideshow
says they could give a rats ass about the distance races, even citing the
9900 + 100 meter sprint we all witnessed in Sydney.
I have heard throughout the years that the general populace does not relate
to the sprints, but can identify with the distance races because everybody
jogs.  This has been the shoe company credo for decades.  So which opinion is
true?
Should the advertising be geared towards identity of action, or identity of
name and face?  What is the truth?

DGS
The G.O.A.T.