"Everybody" does not jog. It's a marketing ploy to
get people to buy stuff by making them think that by
buying a pair of running shoes (thus making a 'statement'
that they're health concious, whether they actually jog
or not), they're going along with the crowd.
For every 5,000 people that show up at a major road race,
there are 50 million who are conspicously absent.
I see a lot more running shoes walking up and down the aisles
of the supermarket than out on the roads.
RT
On Fri, 22 Dec 2000 11:44:25 EST, you wrote:
>Conway says that the general populace loves distance running, and sideshow
>says they could give a rats ass about the distance races, even citing the
>9900 + 100 meter sprint we all witnessed in Sydney.
>I have heard throughout the years that the general populace does not relate
>to the sprints, but can identify with the distance races because everybody
>jogs. This has been the shoe company credo for decades. So which opinion is
>true?
>Should the advertising be geared towards identity of action, or identity of
>name and face? What is the truth?
>
>DGS
>The G.O.A.T.
