You can find a very good discourse on the subject in edition No. 2 of the IAAF 
Magazine for 2000 by Polly Wright.

Some highlights:

*1881 English Champs were run on a 501y track and they ran the 440 counterclockwise so 
the athletes would finish on the downhill section of the course!

*Oxford alternated the two methods as late as 1948.

*1896 and 1906 Olympics were run clockwise.

As for WHY the counterclockwise, Wright couldn't come up with a definitive answer but 
had some good points:

*Ancient Greeks ran that way, so the tradition stuck (even if the early modern Greeks 
didn't!)

*At the end of a race, it's natural for those at the finish to follow the runners from 
left to right, just as most Western writing systems use.

*Horses and greyhounds race that way.

*Military parades always go ccw when passing in review ("eyes right!")

*Literally, running "against the clock."

She also cites some biological factors:

*since most are right-handed, easier to run curves with stronger arm on the outside.

*Study of 2000 German soldiers which showed that right-side extremities averaged 1-2cm 
longer.


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