While I don't think supporting specific, rather questionable business models, is something we should expend a lot of effort on, improving the tooling for individual businesses to maintain an entry in OSM is (and a serious SEO shop could easily use such tools).
Some may have already had a look at https://wiki.openstreetmap.org/wiki/OSMyBiz which is not quite ready for prime time yet, but due to be released rsn, There's a test instance running against the dev sandbox, but I need to check with Stefan if we at this stage should be pointing to it, or not simply waiting for the release version. Simon
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