Tim Mantyla wrote:
My mission: create a user-friendly sales training manual.
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Audience = sales associates? How technology-savvy are they?
Purpose = give them the info needed to present the product effectively?
(the sizzle that goes with the steak)?
Output format? PDF or HTML? Interactive via links for diving in to
more detail about a feature?
Should pretty much be a piece of cake. I'd set it up as a Wiki, myself,
with the caveat not to abuse this audience by having them replace your
testing crew. I would make it accessible only to limited subscribers,
not open to everybody on the Internet. Support the Wiki with expert
responses to their questions and other precious feedback in a timely
fashion that proves Management's understanding of the value of this
feedback.
This "manual" can become an incredible tool for team building and
engagement of the sales force -- and the customers! What fun you are
going to have!
Dori Green
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