I was listening to the radio the other day and they were talking about how a 
pistol called the "Clock" has become extremely popular in the US.  I don't know 
a thing about guns, but I have heard of the Glock. As it happens, I've been 
reading a very interesting book called Word Hero and I just finished your 
section on the idea of Sound Symbolism and I was wondering as I listened to the 
interview if one of the reasons why the Glock was popular was because of this 
word's ability to, as the author says, "evoke a mood or attitude" because of 
the sound of the word and how saying the word forces  your mouth into certain 
shapes.  Glock has a hard G and a K and the middle part forces you to really 
open your mouth (which, the author claims, makes things sound large).

This also reminds me of those studies in which participants are asked to hold a 
pencil in their mouths while they listen/watch humorous material.  Could this 
"Glock" thing be another example of embodied cognition?

Just wondering what the group thought.

Michael A. Britt, Ph.D.
mich...@thepsychfiles.com
http://www.ThePsychFiles.com
Twitter: mbritt  





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