The magazine publishers revise their criteria and ranking systems each year
mainly to shake up the order a bit.
Does any one imagine these changes are motivated because the editors
discovered some new and useful metric that had been previously overlooked
or weighted incorrectly?

Why buy the latest issue if the rank order this year is pretty much the
same as last year?
The purpose of these rankings is create "information" that sells magazines.
Almost as lucrative as publishing the latest array of swimsuits, a
perennial interest among the sports enthusiasts who buy Sports Illustrated.
 :-)

Claudia

_____________________________________________

Claudia J. Stanny, Ph.D.
Director
Center for University Teaching, Learning, and Assessment
Associate Professor
NSF UWF Faculty ADVANCE Scholar
Department of Psychology
University of West Florida
11000 University Parkway
Pensacola, FL  32514

Phone:   (850) 857-6355 (direct) or  473-7435 (CUTLA)

csta...@uwf.edu

CUTLA Web Site: http://uwf.edu/offices/cutla/ <http://uwf.edu/cutla/>
Personal Web Pages: http://uwf.edu/cstanny/website/index.htm

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