> Surely, they (or any reasonable person, for that matter) don't
> think that sugar is beneficial for children

I think that most people know that sugar is not particularly healthy and would 
not advise consuming it to excess. However, I think that most of them do not 
realize that it is more toxic than that, that it is addictive in a literal 
sense, or that a massive industry uses it to exploit people. You are right that 
it is similar to malicious computer interfaces in this way, and that it is an 
ironic name for the project.

However,

> from a ideological point of view (despite their stated aims),
> in my opinion, is flawed.

I think this is an overstatement. I don't know why they chose the name Sugar, 
but as far as I know it has nothing to do with advocating the consumption of 
sugar. A poorly chosen name does not undermine the value of their work. I'm 
glad to see someone reflecting on what makes a healthy interface. I am 
concerned that Replicant, Diaspora, and other free replacements for addictive 
proprietary software unintentionally implement some of the same addictive 
antifeatures in trying to recreate the functionality of the software they 
replace. Freedom 3 allows these antifeatures to be removed, but the first step 
in removing them is identifying them, and this is often nontrivial.

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