Tom Wolper, to moi, in part:
>
> It takes some effort to get beyond the press release language in the 
> article, but the first takeaway is that the 'time watched' divided by 
> 'unique viewers' is 30 minutes in a 3 hour broadcast. That means a few 
> people watched the whole 3 hour game and the vast majority took a look just 
> to see what was going on. Since the game was not a blowout it was not a 
> case of tuning in, seeing that the game was out of reach, and tuning out.
>
> With the Bills down 13-27 at half, that no-blowout idea was being 
seriously questioned someplace...  B

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