Politico has a story today (I was made hip to it by the now invaluable Dan
Rather FB Page) that the Washington Post is adding more than 60 newsroom
jobs to start 2017 - an 8% increase. They are also adding "product"
specialists (I gather this means people who place WaPo stories on various
mass media platforms), and it is not clear to me yet the extent to which
this kind of approach shapes the journalism produced by the WaPo. Still,
whatever suspicious we might still have about Bezos, it is by now beyond
reasonable suspicion that actual journalism at the paper is on the rise
since he bought it. They did the best job covering the recent presidential
campaign of any other news organization. It appears much of the increase
news staff will be in investigative reporting, and my sense from reading
the paper is that most of this is not of the TMZ variety, though I suppose
some fraction of it must be. Still, the problem has never really been the
presence of popular crap in either news papers or news television (as we
know, horoscopes were long the most popular part of the US newspaper); the
problem has been packaging popular crap as news. I don't object to a gossip
column in the daily paper, as long as for the most part it is not on the
front page, and does not take the place of actual news. And if the revenue
generated by the gossip column and the horoscope and the classifides and
the comics underwrites more serious journalism, then all the better.
Politico says Bezos' model is to get most of his revenue from affordable
subscriptions ($36/year) which is a serious bargain compared to when I used
to spend 25 cents a day to buy the LA Times Mon-Sat ($78/year). If he can
turn out high quality journalism along with viral gossip that makes people
want to pay for the subscription, I am all for it.

What makes this relevant to our list is, can such a model be applied to
television news? In some respects this is what the asshole has been trying
to do at CNN, and if the implementation can be trusted I am supportive.
There is no reason that CNN should be serious news 24 hours a day, 7 days a
week - that is an expectation we have never had for even the best
newspapers. What I expect from CNN is a first-class news operation, which
can both provide substantive instant coverage of important breaking events
anywhere in the world, and regular, substantive hourly newscasts two or
three times a day, supplemented by reliable news summaries every couple of
hours. If they fill in the rest of their schedule with opinion and
infotainment programming that generates the revenue that pays for the news,
that would be great, and no different from when Paley paid for Walter
Cronkite with the Beverly Hillbillies. The problem has been that CNN has 1)
not been that succesful at putting on revenue-generating fluff and 2) not
been able or willing to put on enough quality or even credible news to
justify its name. Something is seriously wrong when PBS can produce more
and better news programming every single day than CNN.

Perhaps though Bezos can point the way for other news providers to do both
good and well. I hope so - in the coming Age we will need quality news
operations.

http://www.politico.com/media/story/2016/12/the-profitable-washington-post-adding-more-than-five-dozen-journalists-004900
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