Yeah, what independent agency or group tracked those viewing numbers? Sorry, but I do not believe the numbers released directly from any streaming service. They are disinclined to be honest.
On Tue, Sep 20, 2022 at 7:32 PM PGage <[email protected]> wrote: > it was reported yesterday (see, for example, Deadline here: > > https://deadline.com/2022/09/nfl-thursday-night-football-amazon-debut-success-sports-boss-claims-1235122576/) > that Amazon is doing a victory lap internally over the performance of > Thursday Night Football last week. They had predicted to media buyers 12.5 > Million, and apparently the numbers exceeded that. > > The actual ratings will come out next week (still not sure how they get > those), but Puck News’ Julia Alexander (who also works at Parrot > Analytics), explained the real metric in her newsletter today: > > “More crucially, [Amazon] said *TNF* led to more Prime signups in a > three-hour window than Prime Day itself—a true testament to the power of > the NFL. This is important: as I’ve written before, Prime Video needs to > differentiate itself to audiences outside the core Prime shopper to grow > meaningfully. This disclosure tells me there are plenty of people in the > U.S. at the top of Amazon’s marketing funnel, just waiting for an > enticement to move from awareness to subscription.” > > Alexander has explained in the past that people who have a Prime > subscription spend significantly more money buying stuff from Amazon than > those who don’t. Another example of how complex the current television > environment is; view ship numbers mean something different for a pure play > streamer like Netflix than they do for bigger, diversified streamers like > Amazon and Apple. Similarly, streamers that also have a separate stake in > films for theatrical exhibition have different needs than those who just > want streaming subscriptions, and differ too from those who still have > broadcast or cable operations. And of course, some streamers are more than > one of those things. > > BTW, I should note for the record that, unlike Peacock, Amazon does ask > when you click on the game in progress if you want to start viewing live, > or from the beginning. Just another example of what a lousy interface > Peacock has for streaming, easily the worst of the main options. > -- > Sent from Gmail Mobile > > -- > You received this message because you are subscribed to the Google Groups > "TVorNotTV" group. > To unsubscribe from this group and stop receiving emails from it, send an > email to [email protected]. > To view this discussion on the web visit > https://groups.google.com/d/msgid/tvornottv/CAKGtkYKMQ9mEPjYdWPX5Xw%2B-zHjtxZhgS0gFbU2vLFxqhoq1kw%40mail.gmail.com > <https://groups.google.com/d/msgid/tvornottv/CAKGtkYKMQ9mEPjYdWPX5Xw%2B-zHjtxZhgS0gFbU2vLFxqhoq1kw%40mail.gmail.com?utm_medium=email&utm_source=footer> > . > -- Kevin M. (RPCV) -- You received this message because you are subscribed to the Google Groups "TVorNotTV" group. To unsubscribe from this group and stop receiving emails from it, send an email to [email protected]. To view this discussion on the web visit https://groups.google.com/d/msgid/tvornottv/CAKgmY4A%3DD%2BpybHoPXsZb0RYbCUQx7xqywrs8vfoDJZjNc8dU9w%40mail.gmail.com.
