Amazon says that Nielsen's doing the measurement and that the advertisers demanded that it be done so they could get a third-party measurement of viewership.
Mark Jeffries [email protected] On Tue, Sep 20, 2022 at 9:56 PM Kevin M. <[email protected]> wrote: > Yeah, what independent agency or group tracked those viewing numbers? > Sorry, but I do not believe the numbers released directly from any > streaming service. They are disinclined to be honest. > > On Tue, Sep 20, 2022 at 7:32 PM PGage <[email protected]> wrote: > >> it was reported yesterday (see, for example, Deadline here: >> >> https://deadline.com/2022/09/nfl-thursday-night-football-amazon-debut-success-sports-boss-claims-1235122576/) >> that Amazon is doing a victory lap internally over the performance of >> Thursday Night Football last week. They had predicted to media buyers 12.5 >> Million, and apparently the numbers exceeded that. >> >> The actual ratings will come out next week (still not sure how they get >> those), but Puck News’ Julia Alexander (who also works at Parrot >> Analytics), explained the real metric in her newsletter today: >> >> “More crucially, [Amazon] said *TNF* led to more Prime signups in a >> three-hour window than Prime Day itself—a true testament to the power of >> the NFL. This is important: as I’ve written before, Prime Video needs to >> differentiate itself to audiences outside the core Prime shopper to grow >> meaningfully. This disclosure tells me there are plenty of people in the >> U.S. at the top of Amazon’s marketing funnel, just waiting for an >> enticement to move from awareness to subscription.” >> >> Alexander has explained in the past that people who have a Prime >> subscription spend significantly more money buying stuff from Amazon than >> those who don’t. Another example of how complex the current television >> environment is; view ship numbers mean something different for a pure play >> streamer like Netflix than they do for bigger, diversified streamers like >> Amazon and Apple. Similarly, streamers that also have a separate stake in >> films for theatrical exhibition have different needs than those who just >> want streaming subscriptions, and differ too from those who still have >> broadcast or cable operations. And of course, some streamers are more than >> one of those things. >> >> BTW, I should note for the record that, unlike Peacock, Amazon does ask >> when you click on the game in progress if you want to start viewing live, >> or from the beginning. Just another example of what a lousy interface >> Peacock has for streaming, easily the worst of the main options. >> -- >> Sent from Gmail Mobile >> >> -- >> You received this message because you are subscribed to the Google Groups >> "TVorNotTV" group. >> To unsubscribe from this group and stop receiving emails from it, send an >> email to [email protected]. >> To view this discussion on the web visit >> https://groups.google.com/d/msgid/tvornottv/CAKGtkYKMQ9mEPjYdWPX5Xw%2B-zHjtxZhgS0gFbU2vLFxqhoq1kw%40mail.gmail.com >> <https://groups.google.com/d/msgid/tvornottv/CAKGtkYKMQ9mEPjYdWPX5Xw%2B-zHjtxZhgS0gFbU2vLFxqhoq1kw%40mail.gmail.com?utm_medium=email&utm_source=footer> >> . >> > -- > Kevin M. (RPCV) > > -- > You received this message because you are subscribed to the Google Groups > "TVorNotTV" group. > To unsubscribe from this group and stop receiving emails from it, send an > email to [email protected]. > To view this discussion on the web visit > https://groups.google.com/d/msgid/tvornottv/CAKgmY4A%3DD%2BpybHoPXsZb0RYbCUQx7xqywrs8vfoDJZjNc8dU9w%40mail.gmail.com > <https://groups.google.com/d/msgid/tvornottv/CAKgmY4A%3DD%2BpybHoPXsZb0RYbCUQx7xqywrs8vfoDJZjNc8dU9w%40mail.gmail.com?utm_medium=email&utm_source=footer> > . > -- You received this message because you are subscribed to the Google Groups "TVorNotTV" group. To unsubscribe from this group and stop receiving emails from it, send an email to [email protected]. To view this discussion on the web visit https://groups.google.com/d/msgid/tvornottv/CAJ_uKi_UrmXF8J3Yjrx3qt63J0Uyt8GywFQeXS_OyCgkOZ3rHQ%40mail.gmail.com.
