For a number of years Yahoo Sports had a streaming deal with the NFL for mobile apps. They lost their rights to NFL+ this season.
The Thursday night game was created to get cable operators to pay a premium amount for the NFL Network. Without a live game there was no incentive to pay a premium price. I don’t know if the deal with Amazon means the end of the NFL Network. Whatever revenue the league hoped to get from the channel was dwarfed by the Amazon deal. It’s a pretty clear sign that the era of cable expansion is over and we’re now seeing streaming expansion. On Tue, Sep 20, 2022 at 11:35 PM 'David Bruggeman' via TVorNotTV < [email protected]> wrote: > I am curious to see how TNF on Amazon, as well as the NFL + service (as a > non-consumer of the game, I can't be sure if this is a new thing, or a > rebrand/rebundling of existing services) changes the viewing experience and > shifts the viewer demographics. > > My speculation is that there might be a shift away from some of the cable > packages toward stuff like Amazon and NFL +, but the league's dominance > could easily mean that the viewing rights pie just gets bigger, providing > more money for the owners and players to fight over during the next > negotiations. > > David > > On Tuesday, September 20, 2022 at 07:32:33 PM PDT, PGage <[email protected]> > wrote: > > > it was reported yesterday (see, for example, Deadline here: > > https://deadline.com/2022/09/nfl-thursday-night-football-amazon-debut-success-sports-boss-claims-1235122576/) > that Amazon is doing a victory lap internally over the performance of > Thursday Night Football last week. They had predicted to media buyers 12.5 > Million, and apparently the numbers exceeded that. > > The actual ratings will come out next week (still not sure how they get > those), but Puck News’ Julia Alexander (who also works at Parrot > Analytics), explained the real metric in her newsletter today: > > “More crucially, [Amazon] said *TNF* led to more Prime signups in a > three-hour window than Prime Day itself—a true testament to the power of > the NFL. This is important: as I’ve written before, Prime Video needs to > differentiate itself to audiences outside the core Prime shopper to grow > meaningfully. This disclosure tells me there are plenty of people in the > U.S. at the top of Amazon’s marketing funnel, just waiting for an > enticement to move from awareness to subscription.” > > Alexander has explained in the past that people who have a Prime > subscription spend significantly more money buying stuff from Amazon than > those who don’t. Another example of how complex the current television > environment is; view ship numbers mean something different for a pure play > streamer like Netflix than they do for bigger, diversified streamers like > Amazon and Apple. Similarly, streamers that also have a separate stake in > films for theatrical exhibition have different needs than those who just > want streaming subscriptions, and differ too from those who still have > broadcast or cable operations. And of course, some streamers are more than > one of those things. > > BTW, I should note for the record that, unlike Peacock, Amazon does ask > when you click on the game in progress if you want to start viewing live, > or from the beginning. Just another example of what a lousy interface > Peacock has for streaming, easily the worst of the main options. > -- > Sent from Gmail Mobile > > -- > You received this message because you are subscribed to the Google Groups > "TVorNotTV" group. > To unsubscribe from this group and stop receiving emails from it, send an > email to [email protected]. > To view this discussion on the web visit > https://groups.google.com/d/msgid/tvornottv/CAKGtkYKMQ9mEPjYdWPX5Xw%2B-zHjtxZhgS0gFbU2vLFxqhoq1kw%40mail.gmail.com > <https://groups.google.com/d/msgid/tvornottv/CAKGtkYKMQ9mEPjYdWPX5Xw%2B-zHjtxZhgS0gFbU2vLFxqhoq1kw%40mail.gmail.com?utm_medium=email&utm_source=footer> > . > > -- > You received this message because you are subscribed to the Google Groups > "TVorNotTV" group. > To unsubscribe from this group and stop receiving emails from it, send an > email to [email protected]. > To view this discussion on the web visit > https://groups.google.com/d/msgid/tvornottv/184645427.375424.1663731328404%40mail.yahoo.com > <https://groups.google.com/d/msgid/tvornottv/184645427.375424.1663731328404%40mail.yahoo.com?utm_medium=email&utm_source=footer> > . > -- You received this message because you are subscribed to the Google Groups "TVorNotTV" group. To unsubscribe from this group and stop receiving emails from it, send an email to [email protected]. To view this discussion on the web visit https://groups.google.com/d/msgid/tvornottv/CAJE-FiFphY8yULdgi1YQmTynbh7dNV3jw8GXqzfZTqSu_rj2tw%40mail.gmail.com.
