I think breaking through the clutter has been an issue since at least the time
Mad Men became a thing, but it's definitely harder. This is just my anecdotal
experience, but I see a lot more ads for streamers and streaming-only programs
online. I do see some on TV, but it's mostly Hulu promoting its sports
offerings, or the streamer being advertised is the one linked to the channel
I'm watching.
The multiplication of viewing options has made the magic number for what makes
a 'hit' show much smaller. Yes, a hit show on broadcast TV will pull in a lot
more than one on a cable channel or a streamer. But prestige TV needs big buzz
more than big numbers. I think this will remain the case, as the consolidation
of streamers doesn't automatically mean it will be easier to find programs, or
that the search mechanisms will be effective in pushing viewers to other shows
they would stay with.
David
On Saturday, September 24, 2022 at 11:18:32 AM PDT, Tom Wolper
<[email protected]> wrote:
I missed Mad Men in its original run and recently started watching it on
Freevee. I’m amazed by the writing and the intricacies of the plot. If he can
bring that level of show to Roku that would be fantastic.
On the other hand, I don’t know how any series can break through the clutter
anymore. Every so often I browse through my streaming platforms and there are
dozens of new shows and they don’t look appealing.
On Fri, Sep 23, 2022 at 1:05 PM Mark Jeffries <[email protected]> wrote:
Charlie Collier, the former AMC exec who masterminded that channel's entry into
prestige TV and has been CEO of Fox Entertainment for the last four years,
picking up the slack after Murdoch sold 20th-Century Fox to Disney and
cementing at least part-ownership of the bulk of Fox's programming (not to
mention greenlighting "The Masked Singer"), is leaving Fox for a similar
position at the streaming stick maker, who is trying to be a player in
programming:
https://www.thewrap.com/charlie-collier-fox-entertainment-exit-roku-media-president/?utm_source=newsletter&utm_medium=email&utm_campaign=breaking_news_7018671
Collier's late dad Chet was the long-time head of Westinghouse Broadcasting's
syndication operation, hiring a kid named Roger Ailes to work on "The Mike
Douglas Show" and after retirement from Group W acting as a consultant and
eminence grise to Ailes at America's Talking and Fox News.
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