As you say, a lot of the ads for streaming are for the service itself, perhaps highlighting a few top shows. But there are a lot of good to very good shows on streamers that are almost word of mouth. It took me almost a year for AppleTV+ *Severance to register on my radar, which I loved and would easily have shown up on even a minimal profile if my preferences.
On Sat, 24 Sep 2022 at 7:10 PM 'David Bruggeman' via TVorNotTV < [email protected]> wrote: > I think breaking through the clutter has been an issue since at least the > time Mad Men became a thing, but it's definitely harder. This is just my > anecdotal experience, but I see a lot more ads for streamers and > streaming-only programs online. I do see some on TV, but it's mostly Hulu > promoting its sports offerings, or the streamer being advertised is the one > linked to the channel I'm watching. > > The multiplication of viewing options has made the magic number for what > makes a 'hit' show much smaller. Yes, a hit show on broadcast TV will pull > in a lot more than one on a cable channel or a streamer. But prestige TV > needs big buzz more than big numbers. I think this will remain the case, > as the consolidation of streamers doesn't automatically mean it will be > easier to find programs, or that the search mechanisms will be effective in > pushing viewers to other shows they would stay with. > > David > > On Saturday, September 24, 2022 at 11:18:32 AM PDT, Tom Wolper < > [email protected]> wrote: > > > I missed Mad Men in its original run and recently started watching it on > Freevee. I’m amazed by the writing and the intricacies of the plot. If he > can bring that level of show to Roku that would be fantastic. > > On the other hand, I don’t know how any series can break through the > clutter anymore. Every so often I browse through my streaming platforms and > there are dozens of new shows and they don’t look appealing. > > On Fri, Sep 23, 2022 at 1:05 PM Mark Jeffries <[email protected]> > wrote: > > Charlie Collier, the former AMC exec who masterminded that channel's entry > into prestige TV and has been CEO of Fox Entertainment for the last four > years, picking up the slack after Murdoch sold 20th-Century Fox to Disney > and cementing at least part-ownership of the bulk of Fox's programming (not > to mention greenlighting "The Masked Singer"), is leaving Fox for a similar > position at the streaming stick maker, who is trying to be a player in > programming: > > > https://www.thewrap.com/charlie-collier-fox-entertainment-exit-roku-media-president/?utm_source=newsletter&utm_medium=email&utm_campaign=breaking_news_7018671 > > Collier's late dad Chet was the long-time head of Westinghouse > Broadcasting's syndication operation, hiring a kid named Roger Ailes to > work on "The Mike Douglas Show" and after retirement from Group W acting as > a consultant and eminence grise to Ailes at America's Talking and Fox News. > > -- > You received this message because you are subscribed to the Google Groups > "TVorNotTV" group. > To unsubscribe from this group and stop receiving emails from it, send an > email to [email protected]. > To view this discussion on the web visit > https://groups.google.com/d/msgid/tvornottv/999c6440-599e-4d28-866d-71220f8f95ebn%40googlegroups.com > <https://groups.google.com/d/msgid/tvornottv/999c6440-599e-4d28-866d-71220f8f95ebn%40googlegroups.com?utm_medium=email&utm_source=footer> > . > > -- > You received this message because you are subscribed to the Google Groups > "TVorNotTV" group. > To unsubscribe from this group and stop receiving emails from it, send an > email to [email protected]. > To view this discussion on the web visit > https://groups.google.com/d/msgid/tvornottv/CAJE-FiE%3D%3Dfr6F03BmZ9TPN2fM4CG19WEeN%2BqiwLgR2TnUDuMRw%40mail.gmail.com > <https://groups.google.com/d/msgid/tvornottv/CAJE-FiE%3D%3Dfr6F03BmZ9TPN2fM4CG19WEeN%2BqiwLgR2TnUDuMRw%40mail.gmail.com?utm_medium=email&utm_source=footer> > . > > -- > You received this message because you are subscribed to the Google Groups > "TVorNotTV" group. > To unsubscribe from this group and stop receiving emails from it, send an > email to [email protected]. > To view this discussion on the web visit > https://groups.google.com/d/msgid/tvornottv/2130562181.157805.1664071848828%40mail.yahoo.com > <https://groups.google.com/d/msgid/tvornottv/2130562181.157805.1664071848828%40mail.yahoo.com?utm_medium=email&utm_source=footer> > . > -- Sent from Gmail Mobile -- You received this message because you are subscribed to the Google Groups "TVorNotTV" group. To unsubscribe from this group and stop receiving emails from it, send an email to [email protected]. To view this discussion on the web visit https://groups.google.com/d/msgid/tvornottv/CAKGtkY%2B-u6oEAP9DwdadyrFNNPte6fjeGkB8%2BZ2WcXhrCaOvAQ%40mail.gmail.com.
